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Title in other language:
The role of marketing expenditures in the economic performance of Greek processed agricultural products industry [english]
Date:
02-09-2017 [2017-09-02]
Τζάτση, Στυλιανή
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The present study examines the influence of marketing expenditures on the economic performance of Greek processed agricultural products industry. Taking under consideration the high importance of primary sector of production for the Greek economy an analysis is made about the dynamic of the agricultural products processing industry and in combination with the effectiveness of marketing expenditure...
Title in other language:
The use of work-life balance practices by greek private sector companies and the impact on organizational performance [english]
Date:
02-09-2017 [2017-09-02]
Αναστασίου, Ασημίνα
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The term "Work-life balance", the absence of a worker's professional and personal conflict, is significantly affected by factors related to both the occupational and the non-working situation. The changing nature of work and life today makes work-life balance a more important concept. The aim of the study is to examine the use of work-life balance practices by Greek private sector companies and th...
Title in other language:
‘A thorough analysis of the prospects of digital marketing. Exploring how a digital marketing strategy could be implemented more effectively by turning the interest from the choice of information provided to consumers, to the feedback received from the consumer’ [english]
Date:
02-09-2017 [2017-09-02]
ΠΟΥΛΗΜΕΝΟΥ, ΣΟΦΙΑ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: As defined by Dr. Philip Kotler: “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. (Kotlermarketing.com). Μarketing is primarily about understanding consumers’ feelings and desires. It is needless to say that this understanding will contribute to the development of more effective marketing strategies.
The aim of ...
Title in other language:
Comparative analysis of corporate valuation models: A Greek private firm’s case. [english]
Date:
02-09-2017 [2017-09-02]
Σιούτης, Ιωάννης
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The present dissertation aims to present, analyze and compare of a vast variety of different corporate valuation theories. Για τον σκοπό ως μελέτη περίπτωσης χρησιμοποιήθηκε η ΤΙΤΑΝ Α.Ε στην οποία έγινε και η εφαρμογή των διαφορετικών μοντέλων αποτίμησης.
The theoretical models discussed on were the External Factor Analysis, Porter’s Five Forces Framework and SWOT analysis, whilst the discount ra...
Title in other language:
The Battle of Football Brands: A comparison among the branding strategies of the top football clubs and football leagues in Europe. [english]
Date:
02-09-2017 [2017-09-02]
Δουβλαντώνης, Γεώργιος
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Nowadays, a football league, a football club and even a professional football player have a brand value of their own. In this thesis, using the related literature and researches, it is attempted to define what the brand of a sports entity means, what it constitutes of, determine the best way to measure its value and examine which are the most valuable brands among football leagues and football clu...
Title in other language:
Χρήση του Μοντέλου Βιώσιμων Συστημάτων για την αξιολόγηση και βελτιστοποίηση συστημικού ανασχεδιασμού σε περιβάλλοντα Ηλεκτρονικής Διακυβέρνησης: Μελέτη περίπτωσης στο τουριστικό πρακτορείο Corfu Sunspots [english]
Date:
02-09-2017 [2017-09-02]
Alexandros, Miaris
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Dealing with problems in complex environments that impede organizational cohesion, information dissemination and coordination is extremely difficult nowadays. The usage of technology without sophisticated information sharing planning and solid processes that serve with a bottom-up approach the needs of each individual within an organization undermines time, cost and quality of deliverables.
The...
Title in other language:
Consumers' attitudes towards food labeling. [english]
Date:
02-09-2017 [2017-09-02]
Γελαγώτου, Ελένη
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Introduction: A nutrition label provides information on the back and / or the front of the package about the nutrient content of a food. Nutrition labeling is an integral part of the food market, as it is a good way for consumers to distinguish healthy from unhealthy foods.
Purpose: The present study investigates the awareness, understanding and perceptions of consumers regarding the usefulness a...
Title in other language:
Comparative Analysis and Competitiveness Study of the Food Industry in Greece, Italy, Spain and Portugal [english]
Date:
02-09-2017 [2017-09-02]
Στίκος, Αντώνιος
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: This study performs a comparative analysis of the competitiveness level of the Greek food industry against that of other European countries, according to data from the 2010 – 2015 period. The first chapter contains a brief introduction to international trade, the concept of competitiveness, and Greece’s ranking in international markets. It is followed by on overview of the Greek food industry, wit...
Title in other language:
Lawyer’s level of service: The perception between clients and lawyers [english]
Date:
02-09-2017 [2017-09-02]
Μάκκα, Ευαγγελία
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The aim of the current research is to investigate the perception between lawyers and clients concerning quality legal services provided. The research was held in Lamia City and the lawyers were members of the Lamia Bar Association. Two identical modified SERVQUAL questionnaires, with fifteen questions each, were administered to both lawyers and clients, who were asked to score, in a seven- point L...
Title in other language:
The Influence of Foreign Direct Investment on Businesses' Managerial Efficiency. The Case Study of Kleemann Hellas. [english]
Date:
02-09-2017 [2017-09-02]
Χαραλαμπίδου, Θωμαή
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Economic crisis lead Greek companies to struggling to survive under uncertain economic circumstances and therefore slow/shut down their operations or undertake FDI to gain competitive advantage and compete in the global market. However, in order to promote FDI companies should adjust their strategic management process and invest in management practices that will accommodate their internationalizat...
Title in other language:
Analysis of the requirements in Human Resources of the IT Software Corporations in Northern Greece during the period of the economic crisis (2008-2016) and their intentions regarding the emerging Labor Regulation. [english]
Date:
02-09-2017 [2017-09-02]
ΑΡΒΑΝΙΤΙΔΗΣ, ΔΗΜΟΚΡΙΤΟΣ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The current analysis focused on a sector which is distinguished by high intellectual capital intensity, namely the IT Software Industry. Furthermore, the study focused on the specific geographic region of Northern Greece.
The research initially aimed to exhibit the requirements in Human Resources of the IT Software Corporations and their intentions regarding the extent of incorporation and subs...
Ο Τουρισμός στην Ελλάδα: Ανάλυση κλάδου και ταυτοποίηση των στρατηγικών επιλογών για την ανάπτυξη.
MSc
Title in other language:
Tourism in Greece: Sector analysis and identification of strategic choices for growth. [english]
Date:
02-09-2017 [2017-09-02]
Μαζαράκης, Δημήτρης
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: There is no doubt that sectors are changing overtime and that is why, a lot of attention should be paid on their laws of motion, dynamics, emergence and transformation. In practice, a sectoral system of innovation (SSI) is defined as a set of new and established products for specific uses and the set of agents carrying out market and non-market interactions for the creation, production and sale of...
Title in other language:
Job satisfaction and performance in the Police Service:The case of Greek police workforce [english]
Date:
02-09-2017 [2017-09-02]
ΜΑΜΟΥΛΑΚΗ, ΣΤΑΥΡΟΥΛΑ-ΕΙΡΗΝΗ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The main purpose of the present study is to investigate the job satisfaction and job engagement of Hellenic Police workforce and the factors that affect them. The study aims to investigate the extent to which police officers in Greece are satisfied and engaged to their job and the degree to which internal and external factors affect their satisfaction, engagement and performance.
The study was ca...
Title in other language:
Mobile Banking: Advantages and disadvantages of use in Greece [english]
Date:
02-09-2017 [2017-09-02]
Γατσώρη, Παναγιώτα
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: This research thesis deals with a modern banking service, mobile Banking (Mbanking), that is to carry out banking transactions using mobile devices, such as smartphones/tablets and the Internet. Its general objective was to investigate the degree and the way of using this service in the general population of the Bank of Piraeus. In particular, the work, in its first part, initially seeks a brief d...
Title in other language:
Evaluation of the Greek Mobile Telecommunication Market [english]
Date:
02-09-2017 [2017-09-02]
ΚΑΨΟΚΕΦΑΛΟΣ, ΑΝΔΡΕΑΣ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Mobile Telecommunication in Greece started its operation in 1992. After growing at an exponential rate, the market is now heavily saturated. The aforementioned, in combination with the economic crisis that hurts Greece, made competition extremely intense and forced companies to find new ways to retain and attract new customers. Among the three companies that are currently active in the market, Cos...
Title in other language:
Ανάλυση της εμπορικής απόδοσης της Πληροφορικής στην Ελλάδα βάσει marketing και πωλήσεων κατά τη διάρκεια της κρίσης [english]
Date:
02-09-2017 [2017-09-02]
Loli, Angeliki
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The aim of this dissertation is to investigate and analyze the factors which influenced the commercial performance of the Information Technology (IT) industry in Greece during the economic crisis period. For this purpose sixteen (16) Hellenic companies of the IT industry listed in the Athens Stock Exchange (ASE) were chosen, as representing sample of this economic sector. Furthermore for enhancing...
Title in other language:
Ιδιωτική Κατανάλωση και Οικονομική Ανάπτυξη: Η περίπτωση της Ελλάδας [english]
Date:
02-09-2017 [2017-09-02]
Yiannopoulos, Konstantinos
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: This study examines the factors that affect the Growth rates of the Greek Economy. The study was carried out mainly by using an econometric multivariate model. The growth rate of the Gross Domestic Product was used as the dependent variable, while the independent variables were the main components of GDP, i.e. Private Consumption, Government Expenditure, Private Investments, Imports and Exports. T...
Title in other language:
Reconciliation between work and private/family life : a pilot statistical study for Greece [english]
Date:
02-09-2017 [2017-09-02]
ΚΑΡΛΗ, ΑΦΡΟΔΙΤΗ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The reconciliation of work and private/family life includes two goals: the fully participation in the labour market and income on the one hand, and caring about household activities, children raising and social life on the other hand. Every country has its own policies, legislation and culture about the reconciliation of work and private/family life. Greece is characterized by poor child care faci...
Title in other language:
Modelling an Inbound marketing funnel: Which is the model that best describes the behaviour and the impact of the nurturing variables affecting the conversion rate of leads to customers at each stage of the funnel? [english]
Date:
02-09-2017 [2017-09-02]
Ψαθόπουλος, Πέτρος
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Inbound marketing is considered a modern way of acquiring potential customers by creating relevant content to a specific business domain and to potential customers in that domain.
Companies that select Inbound marketing as their marketing and sales promotion tool, set up a scalable marketing engine which works as a “funnel” that converts “unsuspected” viewers into customers by nurturing them and ...
Decision making for balancing operations & liquidity management in Fast Moving Consumer Goods sector
MSc
Title in other language:
Διαδικασίες λήψης αποφάσεων για την εξισορρόπηση των λειτουργιών και της διαχείρισης της ρευστότητας των επιχειρήσεων στον κλάδο των FMCG [english]
Date:
02-09-2017 [2017-09-02]
Kortesi, Evmorfia
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Operations and finance has been separately studied concerning their objectives, needs and the metrics they use. It is observed that they have different KPIs; Operations are focused on efficiency, quality, service level and productivity KPIs, while finance is interested in asset and liquidity management. Upper management needs the appropriate tool to process information and make decisions. Better i...
Date:
02-09-2017 [2017-09-02]
ΣΑΡΑΦΙΔΗΣ, ΤΡΙΑΝΤΑΦΥΛΛΟΣ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Ιnvestigation of the factors which determine decision making process of the pharmaceutical companies in Greece, regarding the selection of their vendors by using the Analytical Hierarchy Process (AHP).
Title in other language:
Οι κλινικές μελέτες ως δυνητικός παράγοντας οικονομικής ανάπτυξης στην Ελλάδα [english]
Date:
02-09-2017 [2017-09-02]
Ntzamaras, Konstantinos
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: This specific dissertation deals with the conduct of clinical trials in Greece and how this can be a potential factor of economic growth for Greece.
Clinical trials of new pharmaceutical molecules are being conducted globally and in Greece to create new drugs for human use. Clinical trials implementation is a complex process and involves the collaboration of many parties: Sponsors, Researchers, H...
Title in other language:
Το εξαγωγικό μάρκετινγκ των ελληνικών ΜΜΕ στην Κίνα για αγροτικά προϊόντα (Μελέτη ειδικής περίπτωσης ακτινιδίου) [english]
Date:
02-09-2017 [2017-09-02]
Ntalia, Efstathia
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: In this study the possibility of Greek SMEs in the agricultural sector to export their products to China is investigated and an appropriate marketing strategy to serve this cause is proposed.
By utilizing kiwifruit as a special case, we investigate the marketing strategy of a Greek collaborative for export to China, which presents high demand of kiwifruit. We find that population totaling to 130...
Title in other language:
The quality of services in Telecommunications. The case of Vodafone [english]
Date:
02-09-2017 [2017-09-02]
Κοσμερίδη, Ειρήνη
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Achieving and retaining a dominant position in the sector of the telecommunications, is a major challenge, due to the increasing competition that exists. Consumer satisfaction is a necessary ingredient for the long-term success of the business. Εach business should identify customers' consumption / purchasing habits so as to satisfy them. In order to ensure consumer satisfaction, each company shou...
Title in other language:
Ethical decision making in the public sector in Greece: A quantitative approach [english]
Date:
02-09-2017 [2017-09-02]
ΑΝΤΩΝΟΠΟΥΛΟΣ, ΑΝΤΩΝΙΟΣ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The aim of this project was to explore the issue of ethical decision making in the public sector in Greece. In this context, the dissertation had the following two research objectives: a) to examine if the decision-making process in the Greek Public Sector is influenced by ethical factors and b) to investigate the aspects that influence ethical decision making in the Public Sector in Greece.
Fo...
Title in other language:
THE IMPACT OF THE ECONOMIC CRISIS IN THE OIL SECTOR IN GREECE [english]
Date:
02-09-2017 [2017-09-02]
ΜΠΑΝΤΟΥΝΟΣ, ΝΙΚΟΣ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The purpose of this study is to show how the current economic crisis in Greece has affected the areas of imports and exports of Greek products by the oil companies. The case of Greece is specific, because after several years of economic growth, especially after the 2004 Olympics, Greece is now facing the consequences of a severe economic crisis. The study is a retrospective study. This study was c...
Title in other language:
ΑΞΙΟΛΟΓΗΣΗ ΤΗΣ ΑΠΟΔΟΣΗΣ ΤΩΝ ΥΠΑΛΛΗΛΩΝ ΚΑΙ ΤΑ ΚΙΝΗΤΡΑ ΠΟΥ ΤΟΥΣ ΠΡΟΣΦΕΡΕΙ.Η ΠΕΡΙΠΤΩΣΗ ΜΙΑΣ ΕΛΛΗΝΙΚΗΣ ΤΡΑΠΕΖΑΣ [english]
Date:
02-09-2017 [2017-09-02]
KRIKI, ANGELIKI
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: THE AIM OF THIS DISSERTATION IS TO INVESTIGATE THE ABILITY TO MAKE USE OF THE APPRAISAL PROCESS APPLIED TO EMPLOYEES IN THE BANKING SECTOR,UNDER THE PURPOSE OF MOTIVATING THEM AND BY EXTENT OF ENCHANCING THEIR PERFORMANCE AND THEIR ORGANIZATIONAL COMMITMENT.THE METHODOLOGY IS A QUANTITATIVE SURVEY TO 82 EMPLOYEES FROM 16 BRANCHES OF THE SAME BANK IN GREECE.THE SURVEY THAT HAS BEEN CONDUCTED MEETS ...
Title in other language:
A statistical exploratory analysis of the determinants of the quality of services provided by a supermarket chain store. The Greek case. [english]
Date:
02-09-2017 [2017-09-02]
Σελεμέκος, Δημήτριος
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The concept of service quality has been a field of particular confrontation between the various researchers over the past four decades. Despite the disagreements over its conceptualization and how it should be measured, the importance of service quality for the business is a commonplace. Especially in the case of retail, the delivery of high service quality is one of the few mechanisms available f...
Title in other language:
“Crisis management and reputation management in Greek companies: the food and drinks sector” [english]
Date:
02-09-2017 [2017-09-02]
Μακρής, Αθανάσιος
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The present study aimed at investigating crisis and corporate reputation management in the Greek food and beverage sector in the region of Drama. Specifically, it aimed at the level that the firms use these two kinds of management, the relative perceptions of their employees and the examination of a possible interconnection between crisis and corporate reputation management. For this purpose, a qu...
Title in other language:
A MODEL OF EMPLOYEES CAREER DEVELOPMENTIN TEXTILE INDUSTRY [english]
Date:
02-09-2017 [2017-09-02]
ΤΖΙΩΡΑ, ΑΙΚΑΤΕΡΙΝΗ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: This study aims to investigate the factors affecting the professional development of executives in the clothing sector in Greece. The categories of factors formulated and studied include demographic variables, variables on the employee's occupational status and organizational variables. The results of the study relate to the way in which these categories of factors (independent variables) are rela...
