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Title in other language:
Ιδιωτική Κατανάλωση και Οικονομική Ανάπτυξη: Η περίπτωση της Ελλάδας [english]
Date:
02-09-2017 [2017-09-02]
Yiannopoulos, Konstantinos
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: This study examines the factors that affect the Growth rates of the Greek Economy. The study was carried out mainly by using an econometric multivariate model. The growth rate of the Gross Domestic Product was used as the dependent variable, while the independent variables were the main components of GDP, i.e. Private Consumption, Government Expenditure, Private Investments, Imports and Exports. T...
Title in other language:
Reconciliation between work and private/family life : a pilot statistical study for Greece [english]
Date:
02-09-2017 [2017-09-02]
ΚΑΡΛΗ, ΑΦΡΟΔΙΤΗ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The reconciliation of work and private/family life includes two goals: the fully participation in the labour market and income on the one hand, and caring about household activities, children raising and social life on the other hand. Every country has its own policies, legislation and culture about the reconciliation of work and private/family life. Greece is characterized by poor child care faci...
Title in other language:
Modelling an Inbound marketing funnel: Which is the model that best describes the behaviour and the impact of the nurturing variables affecting the conversion rate of leads to customers at each stage of the funnel? [english]
Date:
02-09-2017 [2017-09-02]
Ψαθόπουλος, Πέτρος
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Inbound marketing is considered a modern way of acquiring potential customers by creating relevant content to a specific business domain and to potential customers in that domain.
Companies that select Inbound marketing as their marketing and sales promotion tool, set up a scalable marketing engine which works as a “funnel” that converts “unsuspected” viewers into customers by nurturing them and ...
Decision making for balancing operations & liquidity management in Fast Moving Consumer Goods sector
MSc
Title in other language:
Διαδικασίες λήψης αποφάσεων για την εξισορρόπηση των λειτουργιών και της διαχείρισης της ρευστότητας των επιχειρήσεων στον κλάδο των FMCG [english]
Date:
02-09-2017 [2017-09-02]
Kortesi, Evmorfia
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Operations and finance has been separately studied concerning their objectives, needs and the metrics they use. It is observed that they have different KPIs; Operations are focused on efficiency, quality, service level and productivity KPIs, while finance is interested in asset and liquidity management. Upper management needs the appropriate tool to process information and make decisions. Better i...
Date:
02-09-2017 [2017-09-02]
ΣΑΡΑΦΙΔΗΣ, ΤΡΙΑΝΤΑΦΥΛΛΟΣ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Ιnvestigation of the factors which determine decision making process of the pharmaceutical companies in Greece, regarding the selection of their vendors by using the Analytical Hierarchy Process (AHP).
Title in other language:
Οι κλινικές μελέτες ως δυνητικός παράγοντας οικονομικής ανάπτυξης στην Ελλάδα [english]
Date:
02-09-2017 [2017-09-02]
Ntzamaras, Konstantinos
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: This specific dissertation deals with the conduct of clinical trials in Greece and how this can be a potential factor of economic growth for Greece.
Clinical trials of new pharmaceutical molecules are being conducted globally and in Greece to create new drugs for human use. Clinical trials implementation is a complex process and involves the collaboration of many parties: Sponsors, Researchers, H...
Title in other language:
Το εξαγωγικό μάρκετινγκ των ελληνικών ΜΜΕ στην Κίνα για αγροτικά προϊόντα (Μελέτη ειδικής περίπτωσης ακτινιδίου) [english]
Date:
02-09-2017 [2017-09-02]
Ntalia, Efstathia
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: In this study the possibility of Greek SMEs in the agricultural sector to export their products to China is investigated and an appropriate marketing strategy to serve this cause is proposed.
By utilizing kiwifruit as a special case, we investigate the marketing strategy of a Greek collaborative for export to China, which presents high demand of kiwifruit. We find that population totaling to 130...
Title in other language:
The quality of services in Telecommunications. The case of Vodafone [english]
Date:
02-09-2017 [2017-09-02]
Κοσμερίδη, Ειρήνη
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Achieving and retaining a dominant position in the sector of the telecommunications, is a major challenge, due to the increasing competition that exists. Consumer satisfaction is a necessary ingredient for the long-term success of the business. Εach business should identify customers' consumption / purchasing habits so as to satisfy them. In order to ensure consumer satisfaction, each company shou...
Title in other language:
Ethical decision making in the public sector in Greece: A quantitative approach [english]
Date:
02-09-2017 [2017-09-02]
ΑΝΤΩΝΟΠΟΥΛΟΣ, ΑΝΤΩΝΙΟΣ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The aim of this project was to explore the issue of ethical decision making in the public sector in Greece. In this context, the dissertation had the following two research objectives: a) to examine if the decision-making process in the Greek Public Sector is influenced by ethical factors and b) to investigate the aspects that influence ethical decision making in the Public Sector in Greece.
Fo...
Title in other language:
THE IMPACT OF THE ECONOMIC CRISIS IN THE OIL SECTOR IN GREECE [english]
Date:
02-09-2017 [2017-09-02]
ΜΠΑΝΤΟΥΝΟΣ, ΝΙΚΟΣ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The purpose of this study is to show how the current economic crisis in Greece has affected the areas of imports and exports of Greek products by the oil companies. The case of Greece is specific, because after several years of economic growth, especially after the 2004 Olympics, Greece is now facing the consequences of a severe economic crisis. The study is a retrospective study. This study was c...
Title in other language:
ΑΞΙΟΛΟΓΗΣΗ ΤΗΣ ΑΠΟΔΟΣΗΣ ΤΩΝ ΥΠΑΛΛΗΛΩΝ ΚΑΙ ΤΑ ΚΙΝΗΤΡΑ ΠΟΥ ΤΟΥΣ ΠΡΟΣΦΕΡΕΙ.Η ΠΕΡΙΠΤΩΣΗ ΜΙΑΣ ΕΛΛΗΝΙΚΗΣ ΤΡΑΠΕΖΑΣ [english]
Date:
02-09-2017 [2017-09-02]
KRIKI, ANGELIKI
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: THE AIM OF THIS DISSERTATION IS TO INVESTIGATE THE ABILITY TO MAKE USE OF THE APPRAISAL PROCESS APPLIED TO EMPLOYEES IN THE BANKING SECTOR,UNDER THE PURPOSE OF MOTIVATING THEM AND BY EXTENT OF ENCHANCING THEIR PERFORMANCE AND THEIR ORGANIZATIONAL COMMITMENT.THE METHODOLOGY IS A QUANTITATIVE SURVEY TO 82 EMPLOYEES FROM 16 BRANCHES OF THE SAME BANK IN GREECE.THE SURVEY THAT HAS BEEN CONDUCTED MEETS ...
Title in other language:
A statistical exploratory analysis of the determinants of the quality of services provided by a supermarket chain store. The Greek case. [english]
Date:
02-09-2017 [2017-09-02]
Σελεμέκος, Δημήτριος
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The concept of service quality has been a field of particular confrontation between the various researchers over the past four decades. Despite the disagreements over its conceptualization and how it should be measured, the importance of service quality for the business is a commonplace. Especially in the case of retail, the delivery of high service quality is one of the few mechanisms available f...
Title in other language:
“Crisis management and reputation management in Greek companies: the food and drinks sector” [english]
Date:
02-09-2017 [2017-09-02]
Μακρής, Αθανάσιος
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The present study aimed at investigating crisis and corporate reputation management in the Greek food and beverage sector in the region of Drama. Specifically, it aimed at the level that the firms use these two kinds of management, the relative perceptions of their employees and the examination of a possible interconnection between crisis and corporate reputation management. For this purpose, a qu...
Title in other language:
A MODEL OF EMPLOYEES CAREER DEVELOPMENTIN TEXTILE INDUSTRY [english]
Date:
02-09-2017 [2017-09-02]
ΤΖΙΩΡΑ, ΑΙΚΑΤΕΡΙΝΗ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: This study aims to investigate the factors affecting the professional development of executives in the clothing sector in Greece. The categories of factors formulated and studied include demographic variables, variables on the employee's occupational status and organizational variables. The results of the study relate to the way in which these categories of factors (independent variables) are rela...
Title in other language:
Dividend Policy and Stock Prices - The Case of Greek Listed Companies [english]
Date:
02-09-2017 [2017-09-02]
Ταμπίτσικα, Λεμονιά-Γεωργία
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Based on a sample of 25 Greek listed companies of the FTSE ATHEX Large Cap Index from different sectors and their stated dividend policy in the period 2008-2015, the current study seeks to investigate whether the firm size is critical to a firm’s decision to distribute dividends and evaluate the role of dividend pattern in the dividend policy decision. Also, it evaluates the association between di...
Title in other language:
A decision support responsive web tool for the automatic optimization of marketing campaigns' mix of promotion channels based on operational research linear programming algorithms [english]
Date:
02-09-2017 [2017-09-02]
Κούτρας, Γεώργιος
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: One of the major responsibilities of the marketing department of a retail company is the decision upon the optimal mix in terms of channel, budget and quantity of advertisements for the promotion of a specific product.
This dissertation examines how the marketing department can optimize this mix based on operational research algorithms and then describes how this is solved by the implementation ...
Title in other language:
Επιμόρφωση και ανάπτυξη των επιχειρηματικών στελεχών: η περίπτωση των πτυχιούχων [english]
Date:
02-09-2017 [2017-09-02]
Mavridou, Evangelia
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The objective of this thesis is to evaluate the impact of training and development (T&D) programs on the perceptions of employees with higher education on performance and also to understand better the views of these employees regarding the impact of training on the quality of their work.
To attain our goal, an extensive literature review on current practices for T&D programs is performed, addr...
Title in other language:
The evolution of Greek Coastal Shipping Industry and which is the effect of major facts on that: A study of the four big companies of this industry. [english]
Date:
02-09-2017 [2017-09-02]
ΔΡΑΚΟΥ, ΑΙΚΑΤΕΡΙΝΗ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Through this project, I will make mention of the industry of the coastal shipping, which is an advanced and important field about the greek economy, being mentioned, specifically, to the four biggest companies of this industry. In addition, I will expound on the facts which have importantly affected these companies. Finally, using the appropriate ratios, I will analyze and examine the data of each...
Title in other language:
EXPLORING THE BENEFITS FROM THE USE OF GAMIFICATION IN THE WORKPLACE [english]
Date:
02-09-2017 [2017-09-02]
ΤΣΑΚΑΛΗ, ΕΥΣΤΑΘΙΑ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: People are playing games since humanity started to develop civilization. Games enhance a unique force to trigger the primeval desire of people for pleasure. Based on this distinct characteristic, games can engage people to actions which are against their willingness or even their interest, due to the promise of satisfying internal needs and offering pleasure.
Gamification is a relatively new phe...
Title in other language:
Η οικονομική απόδοση του Ελληνικού ξενοδοχειακού κλάδου και η διοικητική αποτελεσματικότητα ως καθοριστικός παράγοντας της κερδοφορίας [english]
Date:
02-09-2017 [2017-09-02]
Sboukis, Konstantinos
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Greek hotel industry operates under fierce competition and struggle to overcome the hurdles of the economic crisis. Performance can be defined as a combination of efficiency and profitability. Therefore, it is examined the key drivers of profitability and identified managerial efficiency as the most crucial. The industry is also tested for the level of efficiency and the sources of inefficiency. F...
Title in other language:
Economic Analysis (before and during the economic crisis): The Case of Public Power Corporation SA. [english]
Date:
02-09-2017 [2017-09-02]
Δημόπουλος, Δημήτριος
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The scope of the thesis is to analyze the economic situation before and during the economic crisis of Public Power Corporation. PPC S.A. is the biggest energy provider in Greece. The company was founded almost 70 years ago and since then is the backbone of the industrial development in Greece. The financial crisis since 2008 affected the figures of PPC S.A. First and foremost, the cost and the mul...
Title in other language:
Coping with job insecurity and its consequences: The impact of individual and organizational-level variables on job insecurity perceptions. [english]
Date:
02-09-2017 [2017-09-02]
ΣΤΑΝΙΔΗ, ΑΣΗΜΕΝΙΑ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The purpose of this thesis is to provide empirical evidence on the association between job insecurity and the personal traits of an employee and the organizational variables.
Two sets of variables at individual and organizational level are recognized as important predictors of job insecurity. Analytically, the purpose of the present research is to examine the role of the individual level variabl...
Title in other language:
The benefits and barriers that the implementation of public E-Procurement has on public sector suppliers (companies) in Greece [english]
Date:
02-09-2017 [2017-09-02]
Λέτσιου, Δήμητρα
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: The purpose of the present paper is to prove the usefulness of the digital environment on the public contracting system in all stages of the procedure, from tender proclamation till the contract awarding, with specification on the benefits and barriers for suppliers. The possibility of digital environment creation became reality with wider accessibility of the companies to the new Information and ...
Title in other language:
Διερευνώντας τους παράγοντες κατανάλωσης πράσινου φαγητού [english]
Date:
01-09-2017 [2017-09-01]
Brofidou, Anna
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Επιχειρήσεων (MBA)
Abstract: Green marketing is the process of selling products or services that benefit the environment. These eco-friendly products or services are produced or packaged in an environmentally friendly way. It is viewed as a strategy for the sustainable development in the food industry. The goal of green marketing is that potential consumers will view a product or service's "greenness" as a benefit to them and...
Title in other language:
The role of "clique" (breakaway group) as an outcome of the local culture in Local Authority Organizations - Municipalities. Its effect on the work of Municipal employees. The investigation of four District Municipalities. [english]
Date:
09-2017 [2017-09]
Γραδούλα, Βασιλική
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Μονάδων Υγείας (ΔΜΥ)
Abstract: Η παρούσα εργασία διαπραγματεύεται τις εργασιακές σχέσεις που αναπτύσσονται βάσει δημογραφικών και τοπικιστικών χαρακτηριστικών στους Οργανισμούς Τοπικής Αυτοδιοίκησης, μετά την εφαρμογή του Ν. Καλλικράτη περί αναγκαστικής συνένωσης μικρών Δήμων σε μεγαλύτερους. Ο Νόμος όρισε την συγχώνευση υπηρεσιών και τη μετακίνηση του διοικητικού προσωπικού το οποίο μεταφέρθηκε τόσο σε γεωγραφικό επίπεδο, όσο ...
Date:
09-2017 [2017-09]
ΣΤΕΦΑΝΗΣ, ΓΙΩΡΓΟΣ
School:
Σχολή Θετικών Επιστημών και Τεχνολογίας
Department:
Σεισμική Μηχανική και Αντισεισμικές Κατασκευές (ΣΜΑ)
Abstract: Σκοπός της διπλωματικής αυτής εργασίας είναι η σεισμική αποτίμηση μιας υφιστάμενης κατασκευής και η μελέτη ενίσχυσής της. Πρόκειται για διώροφη κατασκευή η οποία βρίσκεται στο Καματερό, του Νομού Αττικής. Ο φέρων οργανισμός της οικοδομής είναι κατασκευασμένος το έτος 1984 από οπλισμένο σκυρόδεμα και για τον παρόντα έλεγχο αυτού, εφαρμόστηκε η στατική ελαστική μέθοδος σύμφωνα με τον ισχύοντα Κανονι...
Title in other language:
THE SIGNIFIGANCE OF CULTURAL MANAGEMENT IN THE FORMATION OF THE MODERN ROLE OF THE NON-PUBLIC MUSEUMS. THE CASE OF THE VORRES MUSEUM. [english]
Date:
09-2017 [2017-09]
ΣΤΡΑΤΗΓΑΡΕΑ, ΣΤΑΜΑΤΙΑ
School:
Σχολή Κοινωνικών Επιστημών
Department:
Διοίκηση Πολιτισμικών Μονάδων (ΔΠΜ)
Abstract: Στην παρούσα εργασία το κεντρικό ερώτημα έγκειται σε ποιους βασικούς άξονες θα πρέπει να στηριχθούν οι πολιτισμικοί οργανισμοί και ειδικά, τα μη κρατικά μουσεία προκειμένου να επιβιώσουν οικονομικά, να παράγουν και να προάγουν τον πολιτισμό με σεβασμό στο γενικό (δημόσιο) συμφέρον τη σημερινή εποχή της οικονομικής κρίσης, των κοινωνικο- ιδεολογικών ανακατατάξεων και του συνεχώς μεταλλασσόμενου ψηφ...
Date:
09-2017 [2017-09]
ΛΕΒΕΝΤΑΚΗ, ΕΛΕΥΘΕΡΙΑ
School:
Σχολή Εφαρμοσμένων Τεχνών και Βιώσιμου Σχεδιασμού
Department:
Περιβαλλοντικός Σχεδιασμός Έργων Υποδομής (ΠΣΕ)
Abstract: Η παρούσα εργασία με τίτλο “Βελτιστοποίηση λειτουργιών βιολογικού καθαρισμού Ηρακλείου-μέθοδος MBR επικεντρώνεται στα οφέλη της μεθόδου MBR σε σχέση με τις συμβατικές τεχνολογίες. Ιδιαίτερα μελετά την μονάδα βιολογικού καθαρισμού Ηρακλείου και προτείνει βελτιώσεις της υπάρχουσας κατάστασης.
Title in other language:
The Parents Educational Group as a modern involution activity of the parents in the school unit with the help and urging of the principal director. Study of this activity in order to form inner educational politics in private school of Southeast Attica. [english]
Date:
09-2017 [2017-09]
Παπαδημητρίου, Μυρτώ
School:
Σχολή Ανθρωπιστικών Επιστημών
Department:
Επιστήμες της Αγωγής (ΕΚΠ)
Abstract: Σκοπός της παρούσας έρευνας είναι να εξετάσει τον βαθμό εμπλοκής των γονέων σε ιδιωτική σχολική μονάδα της Νοτιοανατολικής Αττικής μέσω της συμμετοχής τους στη δραστηριότητα της Σχολής Γονέων και τον βαθμό ενθάρρυνσής τους από τη διευθύντρια του σχολείου. Επιπλέον να διαπιστωθούν η δυνατότητα και ο βαθμός άσκησης εσωτερικής εκπαιδευτικής πολιτικής στο συγκεκριμένο ιδιωτικό σχολείο μέσω της εφαρμογ...
Title in other language:
Investigation of the correlation of climate (heating and cooling degree days) with CO2 emissions and energy consumption in EU-15 [english]
Date:
09-2017 [2017-09]
Ράπτης, Αντώνιος
School:
Σχολή Εφαρμοσμένων Τεχνών και Βιώσιμου Σχεδιασμού
Department:
Περιβαλλοντικός Σχεδιασμός Έργων Υποδομής (ΠΣΕ)
Abstract: Αντικείμενο της παρούσας διπλωματικής εργασίας είναι η διερεύνηση της συσχέτισης που πιθανά προκύπτει στις χώρες της Ευρωπαϊκής Ένωσης των 15, την περίοδο 1960-2013, μεταξύ του κλίματος (βαθμοημερών θέρμανσης και ψύξης), των εκπομπών CO2 και της κατανάλωσης ενέργειας με τη χρήση κατάλληλων στατιστικών μεθόδων.
Αρχικά, επιχειρείται η επισκόπηση της υπάρχουσας επιστημονικής βιβλιογραφίας αναφορικά ...
