Αναζήτηση στην ηλεκτρονική βιβλιοθήκη Apothesis Repository
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Τίτλος σε άλλη γλώσσα: Comparative analysis of corporate valuation models: A Greek private firm’s case. [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Σιούτης, Ιωάννης Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The present dissertation aims to present, analyze and compare of a vast variety of different corporate valuation theories. Για τον σκοπό ως μελέτη περίπτωσης χρησιμοποιήθηκε η ΤΙΤΑΝ Α.Ε στην οποία έγινε και η εφαρμογή των διαφορετικών μοντέλων αποτίμησης. The theoretical models discussed on were the External Factor Analysis, Porter’s Five Forces Framework and SWOT analysis, whilst the discount ra...
Τίτλος σε άλλη γλώσσα: The Battle of Football Brands: A comparison among the branding strategies of the top football clubs and football leagues in Europe. [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Δουβλαντώνης, Γεώργιος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Nowadays, a football league, a football club and even a professional football player have a brand value of their own. In this thesis, using the related literature and researches, it is attempted to define what the brand of a sports entity means, what it constitutes of, determine the best way to measure its value and examine which are the most valuable brands among football leagues and football clu...
Τίτλος σε άλλη γλώσσα: Χρήση του Μοντέλου Βιώσιμων Συστημάτων για την αξιολόγηση και βελτιστοποίηση συστημικού ανασχεδιασμού σε περιβάλλοντα Ηλεκτρονικής Διακυβέρνησης: Μελέτη περίπτωσης στο τουριστικό πρακτορείο Corfu Sunspots [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Alexandros, Miaris Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Dealing with problems in complex environments that impede organizational cohesion, information dissemination and coordination is extremely difficult nowadays. The usage of technology without sophisticated information sharing planning and solid processes that serve with a bottom-up approach the needs of each individual within an organization undermines time, cost and quality of deliverables. The...
Τίτλος σε άλλη γλώσσα: Consumers' attitudes towards food labeling. [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Γελαγώτου, Ελένη Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Introduction: A nutrition label provides information on the back and / or the front of the package about the nutrient content of a food. Nutrition labeling is an integral part of the food market, as it is a good way for consumers to distinguish healthy from unhealthy foods. Purpose: The present study investigates the awareness, understanding and perceptions of consumers regarding the usefulness a...
Τίτλος σε άλλη γλώσσα: Comparative Analysis and Competitiveness Study of the Food Industry in Greece, Italy, Spain and Portugal [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Στίκος, Αντώνιος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This study performs a comparative analysis of the competitiveness level of the Greek food industry against that of other European countries, according to data from the 2010 – 2015 period. The first chapter contains a brief introduction to international trade, the concept of competitiveness, and Greece’s ranking in international markets. It is followed by on overview of the Greek food industry, wit...
Τίτλος σε άλλη γλώσσα: Lawyer’s level of service: The perception between clients and lawyers [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Μάκκα, Ευαγγελία Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The aim of the current research is to investigate the perception between lawyers and clients concerning quality legal services provided. The research was held in Lamia City and the lawyers were members of the Lamia Bar Association. Two identical modified SERVQUAL questionnaires, with fifteen questions each, were administered to both lawyers and clients, who were asked to score, in a seven- point L...
Τίτλος σε άλλη γλώσσα: The Influence of Foreign Direct Investment on Businesses' Managerial Efficiency. The Case Study of Kleemann Hellas. [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Χαραλαμπίδου, Θωμαή Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Economic crisis lead Greek companies to struggling to survive under uncertain economic circumstances and therefore slow/shut down their operations or undertake FDI to gain competitive advantage and compete in the global market. However, in order to promote FDI companies should adjust their strategic management process and invest in management practices that will accommodate their internationalizat...
Τίτλος σε άλλη γλώσσα: Analysis of the requirements in Human Resources of the IT Software Corporations in Northern Greece during the period of the economic crisis (2008-2016) and their intentions regarding the emerging Labor Regulation. [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: ΑΡΒΑΝΙΤΙΔΗΣ, ΔΗΜΟΚΡΙΤΟΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The current analysis focused on a sector which is distinguished by high intellectual capital intensity, namely the IT Software Industry. Furthermore, the study focused on the specific geographic region of Northern Greece. The research initially aimed to exhibit the requirements in Human Resources of the IT Software Corporations and their intentions regarding the extent of incorporation and subs...
Τίτλος σε άλλη γλώσσα: Tourism in Greece: Sector analysis and identification of strategic choices for growth. [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Μαζαράκης, Δημήτρης Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): There is no doubt that sectors are changing overtime and that is why, a lot of attention should be paid on their laws of motion, dynamics, emergence and transformation. In practice, a sectoral system of innovation (SSI) is defined as a set of new and established products for specific uses and the set of agents carrying out market and non-market interactions for the creation, production and sale of...
Τίτλος σε άλλη γλώσσα: Job satisfaction and performance in the Police Service:The case of Greek police workforce [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: ΜΑΜΟΥΛΑΚΗ, ΣΤΑΥΡΟΥΛΑ-ΕΙΡΗΝΗ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The main purpose of the present study is to investigate the job satisfaction and job engagement of Hellenic Police workforce and the factors that affect them. The study aims to investigate the extent to which police officers in Greece are satisfied and engaged to their job and the degree to which internal and external factors affect their satisfaction, engagement and performance. The study was ca...
Τίτλος σε άλλη γλώσσα: Mobile Banking: Advantages and disadvantages of use in Greece [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Γατσώρη, Παναγιώτα Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This research thesis deals with a modern banking service, mobile Banking (Mbanking), that is to carry out banking transactions using mobile devices, such as smartphones/tablets and the Internet. Its general objective was to investigate the degree and the way of using this service in the general population of the Bank of Piraeus. In particular, the work, in its first part, initially seeks a brief d...
Τίτλος σε άλλη γλώσσα: Evaluation of the Greek Mobile Telecommunication Market [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: ΚΑΨΟΚΕΦΑΛΟΣ, ΑΝΔΡΕΑΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Mobile Telecommunication in Greece started its operation in 1992. After growing at an exponential rate, the market is now heavily saturated. The aforementioned, in combination with the economic crisis that hurts Greece, made competition extremely intense and forced companies to find new ways to retain and attract new customers. Among the three companies that are currently active in the market, Cos...
Τίτλος σε άλλη γλώσσα: Ανάλυση της εμπορικής απόδοσης της Πληροφορικής στην Ελλάδα βάσει marketing και πωλήσεων κατά τη διάρκεια της κρίσης [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Loli, Angeliki Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The aim of this dissertation is to investigate and analyze the factors which influenced the commercial performance of the Information Technology (IT) industry in Greece during the economic crisis period. For this purpose sixteen (16) Hellenic companies of the IT industry listed in the Athens Stock Exchange (ASE) were chosen, as representing sample of this economic sector. Furthermore for enhancing...
Τίτλος σε άλλη γλώσσα: Ιδιωτική Κατανάλωση και Οικονομική Ανάπτυξη: Η περίπτωση της Ελλάδας [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Yiannopoulos, Konstantinos Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This study examines the factors that affect the Growth rates of the Greek Economy. The study was carried out mainly by using an econometric multivariate model. The growth rate of the Gross Domestic Product was used as the dependent variable, while the independent variables were the main components of GDP, i.e. Private Consumption, Government Expenditure, Private Investments, Imports and Exports. T...
Τίτλος σε άλλη γλώσσα: Reconciliation between work and private/family life : a pilot statistical study for Greece [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: ΚΑΡΛΗ, ΑΦΡΟΔΙΤΗ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The reconciliation of work and private/family life includes two goals: the fully participation in the labour market and income on the one hand, and caring about household activities, children raising and social life on the other hand. Every country has its own policies, legislation and culture about the reconciliation of work and private/family life. Greece is characterized by poor child care faci...
Τίτλος σε άλλη γλώσσα: Modelling an Inbound marketing funnel: Which is the model that best describes the behaviour and the impact of the nurturing variables affecting the conversion rate of leads to customers at each stage of the funnel? [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Ψαθόπουλος, Πέτρος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Inbound marketing is considered a modern way of acquiring potential customers by creating relevant content to a specific business domain and to potential customers in that domain. Companies that select Inbound marketing as their marketing and sales promotion tool, set up a scalable marketing engine which works as a “funnel” that converts “unsuspected” viewers into customers by nurturing them and ...
Τίτλος σε άλλη γλώσσα: Διαδικασίες λήψης αποφάσεων για την εξισορρόπηση των λειτουργιών και της διαχείρισης της ρευστότητας των επιχειρήσεων στον κλάδο των FMCG [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Kortesi, Evmorfia Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Operations and finance has been separately studied concerning their objectives, needs and the metrics they use. It is observed that they have different KPIs; Operations are focused on efficiency, quality, service level and productivity KPIs, while finance is interested in asset and liquidity management. Upper management needs the appropriate tool to process information and make decisions. Better i...
Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: ΣΑΡΑΦΙΔΗΣ, ΤΡΙΑΝΤΑΦΥΛΛΟΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Ιnvestigation of the factors which determine decision making process of the pharmaceutical companies in Greece, regarding the selection of their vendors by using the Analytical Hierarchy Process (AHP).
Τίτλος σε άλλη γλώσσα: Οι κλινικές μελέτες ως δυνητικός παράγοντας οικονομικής ανάπτυξης στην Ελλάδα [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Ntzamaras, Konstantinos Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This specific dissertation deals with the conduct of clinical trials in Greece and how this can be a potential factor of economic growth for Greece. Clinical trials of new pharmaceutical molecules are being conducted globally and in Greece to create new drugs for human use. Clinical trials implementation is a complex process and involves the collaboration of many parties: Sponsors, Researchers, H...
Τίτλος σε άλλη γλώσσα: Το εξαγωγικό μάρκετινγκ των ελληνικών ΜΜΕ στην Κίνα για αγροτικά προϊόντα (Μελέτη ειδικής περίπτωσης ακτινιδίου) [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Ntalia, Efstathia Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): In this study the possibility of Greek SMEs in the agricultural sector to export their products to China is investigated and an appropriate marketing strategy to serve this cause is proposed. By utilizing kiwifruit as a special case, we investigate the marketing strategy of a Greek collaborative for export to China, which presents high demand of kiwifruit. We find that population totaling to 130...
Τίτλος σε άλλη γλώσσα: The quality of services in Telecommunications. The case of Vodafone [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Κοσμερίδη, Ειρήνη Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Achieving and retaining a dominant position in the sector of the telecommunications, is a major challenge, due to the increasing competition that exists. Consumer satisfaction is a necessary ingredient for the long-term success of the business. Εach business should identify customers' consumption / purchasing habits so as to satisfy them. In order to ensure consumer satisfaction, each company shou...
Τίτλος σε άλλη γλώσσα: Ethical decision making in the public sector in Greece: A quantitative approach [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: ΑΝΤΩΝΟΠΟΥΛΟΣ, ΑΝΤΩΝΙΟΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The aim of this project was to explore the issue of ethical decision making in the public sector in Greece. In this context, the dissertation had the following two research objectives: a) to examine if the decision-making process in the Greek Public Sector is influenced by ethical factors and b) to investigate the aspects that influence ethical decision making in the Public Sector in Greece. Fo...
Τίτλος σε άλλη γλώσσα: THE IMPACT OF THE ECONOMIC CRISIS IN THE OIL SECTOR IN GREECE [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: ΜΠΑΝΤΟΥΝΟΣ, ΝΙΚΟΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The purpose of this study is to show how the current economic crisis in Greece has affected the areas of imports and exports of Greek products by the oil companies. The case of Greece is specific, because after several years of economic growth, especially after the 2004 Olympics, Greece is now facing the consequences of a severe economic crisis. The study is a retrospective study. This study was c...
Τίτλος σε άλλη γλώσσα: ΑΞΙΟΛΟΓΗΣΗ ΤΗΣ ΑΠΟΔΟΣΗΣ ΤΩΝ ΥΠΑΛΛΗΛΩΝ ΚΑΙ ΤΑ ΚΙΝΗΤΡΑ ΠΟΥ ΤΟΥΣ ΠΡΟΣΦΕΡΕΙ.Η ΠΕΡΙΠΤΩΣΗ ΜΙΑΣ ΕΛΛΗΝΙΚΗΣ ΤΡΑΠΕΖΑΣ [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: KRIKI, ANGELIKI Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): THE AIM OF THIS DISSERTATION IS TO INVESTIGATE THE ABILITY TO MAKE USE OF THE APPRAISAL PROCESS APPLIED TO EMPLOYEES IN THE BANKING SECTOR,UNDER THE PURPOSE OF MOTIVATING THEM AND BY EXTENT OF ENCHANCING THEIR PERFORMANCE AND THEIR ORGANIZATIONAL COMMITMENT.THE METHODOLOGY IS A QUANTITATIVE SURVEY TO 82 EMPLOYEES FROM 16 BRANCHES OF THE SAME BANK IN GREECE.THE SURVEY THAT HAS BEEN CONDUCTED MEETS ...
Τίτλος σε άλλη γλώσσα: A statistical exploratory analysis of the determinants of the quality of services provided by a supermarket chain store. The Greek case. [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Σελεμέκος, Δημήτριος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The concept of service quality has been a field of particular confrontation between the various researchers over the past four decades. Despite the disagreements over its conceptualization and how it should be measured, the importance of service quality for the business is a commonplace. Especially in the case of retail, the delivery of high service quality is one of the few mechanisms available f...
Τίτλος σε άλλη γλώσσα: “Crisis management and reputation management in Greek companies: the food and drinks sector” [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Μακρής, Αθανάσιος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The present study aimed at investigating crisis and corporate reputation management in the Greek food and beverage sector in the region of Drama. Specifically, it aimed at the level that the firms use these two kinds of management, the relative perceptions of their employees and the examination of a possible interconnection between crisis and corporate reputation management. For this purpose, a qu...
Τίτλος σε άλλη γλώσσα: A MODEL OF EMPLOYEES CAREER DEVELOPMENTIN TEXTILE INDUSTRY [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: ΤΖΙΩΡΑ, ΑΙΚΑΤΕΡΙΝΗ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This study aims to investigate the factors affecting the professional development of executives in the clothing sector in Greece. The categories of factors formulated and studied include demographic variables, variables on the employee's occupational status and organizational variables. The results of the study relate to the way in which these categories of factors (independent variables) are rela...
Τίτλος σε άλλη γλώσσα: Dividend Policy and Stock Prices - The Case of Greek Listed Companies [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Ταμπίτσικα, Λεμονιά-Γεωργία Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Based on a sample of 25 Greek listed companies of the FTSE ATHEX Large Cap Index from different sectors and their stated dividend policy in the period 2008-2015, the current study seeks to investigate whether the firm size is critical to a firm’s decision to distribute dividends and evaluate the role of dividend pattern in the dividend policy decision. Also, it evaluates the association between di...
Τίτλος σε άλλη γλώσσα: A decision support responsive web tool for the automatic optimization of marketing campaigns' mix of promotion channels based on operational research linear programming algorithms [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Κούτρας, Γεώργιος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): One of the major responsibilities of the marketing department of a retail company is the decision upon the optimal mix in terms of channel, budget and quantity of advertisements for the promotion of a specific product. This dissertation examines how the marketing department can optimize this mix based on operational research algorithms and then describes how this is solved by the implementation ...
Τίτλος σε άλλη γλώσσα: Επιμόρφωση και ανάπτυξη των επιχειρηματικών στελεχών: η περίπτωση των πτυχιούχων [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Mavridou, Evangelia Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The objective of this thesis is to evaluate the impact of training and development (T&D) programs on the perceptions of employees with higher education on performance and also to understand better the views of these employees regarding the impact of training on the quality of their work. To attain our goal, an extensive literature review on current practices for T&D programs is performed, addr...