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Title in other language: Coaching: Η περίπτωση της Ελληνικής Δευτεροβάθμιας Εκπαίδευσης [english] Date: 02-09-2017 [2017-09-02] Author: Καρατσιώλη, Ελισάβετ School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: This thesis presents the institution of Coaching in Secondary Education as a training organization and program for field related qualified educators in Greek junior and senior high schools. Enough data about Coaching and its Greek terms has been recorded in the recent literature. This is a process which aims at enhancing teaching and providing support and assistance to teachers, with little or mor...
Title in other language: Behavioral Economics: "The Evolution of One of the Most Controversial Fields of Economic Science and its Journey Through Theory and Research". [english] Date: 02-09-2017 [2017-09-02] Author: Σαμούρη, Ευαγγελία School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: In recent years people involved with economic science are witnessing the evolution and development of a new school of thought that has based its concepts on behaviorism and is aptly called behavioral economics. Behavioral economics, as a method of economic analysis, has attracted quite the controversy over the years, since its inception in the 1950s. Essentially it is an intersection between psych...
Title in other language: Το Κοινό Πλαίσιο Αξιολόγησης στον Ελληνικό Δημόσιο Τομέα. Μια αναλυτική περιγραφή και διερεύνηση περιπτώσεων εφαρμογής του. [english] Date: 02-09-2017 [2017-09-02] Author: Kavouridou, Matina School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Common Assessment Framework (CAF) is the common European quality management instrument for the public sector that came as a result of the cooperation among EU Ministers responsible for Public Administration. A pilot version of CAF was presented in May 2000 and a first revised version was launched in 2002. Since then, about 4,000 users worldwide and about 70 Greek Public Sector Organizations have r...
Title in other language: Διαχείριση ανθρώπινου δυναμικού στο δημόσιο τομέα. Μέθοδοι αξιολόγησης, κίνητρα απόδοσης και πώς επηρεάζουν την αποτελεσματικότητα των εργαζομένων. [english] Date: 02-09-2017 [2017-09-02] Author: KARANASOU, MARIA School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Η παρούσα εργασία αποτυπώνει τη σημασία της διαχείρισης του ανθρώπινου δυναμικού στο δημόσιο τομέα και συγκεκριμένα τη σημασία των μεθόδων αξιολόγησης και των παραγόντων που παρακινούν τους εργαζόμενους. Παρατίθεται μια σύντομη ιστορική αναφορά στο πως η Διοίκηση των Ανθρωπίνων Πόρων έχει εξελιχθεί στο πέρασμα του χρόνου και στη συνέχεια αναλύονται οι έννοιες της αποτελεσματικότητας και της αξι...
Title in other language: Σύγκριση ποιότητας ηλεκτρονικών υπηρεσιών ανάμεσα στα διαδικτυακά ταξιδιωτικά γραφεία και τις ιστοσελίδες των ξενοδοχείων. [english] Date: 02-09-2017 [2017-09-02] Author: POLYMEROPOULOU, MARIA School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: The objective of this project is i) to compare the average satisfaction, in relation to the total perceived e-service quality, of those booking accomodation from online travel agencies with the average satisfaction of those booking accomodation from hotels' websites, ii) identify the dimensions of e-service quality that hotels have an advantage over the online travel agencies and the contrary and ...
Title in other language: Ηλεκτρονική Διακυβέρνηση στους Οργανισμούς Τοπικής Αυτοδιοίκησης: Η περίπτωση των Δήμων του Νομού Τρικάλων. [english] Date: 02-09-2017 [2017-09-02] Author: Τσιτοπούλου, Ευανθία School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: In today’s information and communication society, public organizations have to move towards the era of electronic government (e-Government). Public administration in Greece is governed by chronic weaknesses and pathogenicity, although in recent years there are reforms towards the direction of e-government, through the development of a number of projects such as Syzeyxis, Diavgeia and OpenGov. The ...
Title in other language: The effect of economic crisis on the market of private label milk in Greece [english] Date: 02-09-2017 [2017-09-02] Author: ΠΑΠΑΔΟΠΟΥΛΟΣ, ΧΡΗΣΤΟΣ School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: The purpose of this dissertation is to study the differences of the dietary habits of Greeks over the last decade between private-label milk and branded milk products. The first part of the dissertation analyzes some introductory concepts as well as some general facts about milk as a consumer product. I am making a brief report on different facts about milk on a global scale as well as on a Pan-...
Title in other language: Capital Budgeting Under Uncertainty. The case of Telecommunication Investment Projects [english] Date: 02-09-2017 [2017-09-02] Author: Ραυτόπουλος, Νικόλαος School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Η παρακάτω μελέτη βασίζεται στην αξιολόγηση ενός επενδυτικού σχεδίου τηλεπικοινωνιών σε υποδομές δικτύων πρόσβασης νέας γενιάς (Next Generation Access networks). Συγκεκριμένα, παρουσιάζονται αναλυτικά όλες οι παράμετροι του επενδυτικού σχεδίου με σκοπό να φανεί η σημασία της πρότασης όσον αφορά το συνολικό της αντίκτυπο σε σχέση με τα έσοδα των υφιστάμενων επενδύσεων του τηλεπικοινωνιακού φορέα, τ...
Title in other language: Analysis of the financial statements of the four systemic banks in Greece, focusing on Asset Quality and loan and advances provisions. [english] Date: 02-09-2017 [2017-09-02] Author: ΓΕΩΡΓΙΟΥ, ΔΗΜΗΤΡΙΟΣ School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: The issue of non-performing loans is the main topic of this Dissertations. Non-performing exposures (NPEs) are an issue that is increasingly affecting the banking system at domestic and international level. The aim of this work is to investigate the NPEs mainly in the domestic banking system and to focus on the reasons for their growth in recent years as well as on the actions taken by the Greek ...
Title in other language: Ε-COMMERCE & E-BANKING BEFORE AND AFTER THE IMPOSITION OF CAPITAL CONTROLS [english] Date: 02-09-2017 [2017-09-02] Author: Νέρη, Ειρήνη School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: It is actually a fact that the Internet is concerned to be the most popular way of communication and information exchange. In our days, someone upon the use of a laptop or a mobile phone, tablet or any other smart tool to be connected to the internet so as to hear some music, to watch video, to communicate with anybody else around the world as also to exchange and seek for information upon easy, f...
Title in other language: Stability tests for beta coefficient over bull and bear market conditions [english] Date: 02-09-2017 [2017-09-02] Author: ΑΝΑΣΤΑΣΙΟΥ, ΕΛΕΝΗ School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: This dissertation examines the behavior of beta coefficient over bull and bear market conditions in Greek banking. The selected period is 14.5.2012 to 14.5.2017. The selected Greek banks are the biggest banks today in Greece and they are Alpha Bank, Eurobank (EFG), Bank of Greece, National Bank of Greece (NFG) and Piraeus Bank.
Title in other language: RESEARCH OF THE DEGREE TO WHICH CONSUMER PURCHASE INTENTION IS INFLUENCED BY THE INTEGRATION OF “GREEN” INNOVATIVE AUXILIARY SERVICES INTO DOMESTIC ELECTRIC APPLIANCES. [english] Date: 02-09-2017 [2017-09-02] Author: Ζαχαράκη, Βάια School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Although consumer environmental awareness has increased significantly, consumer decision making is not always in accordance with their environmental concerns. In addition, consumers are becoming even more concerned about their expenditures and are more interested in long-term savings, especially during economic crisis periods. However, while there are many studies on green marketing, limited resea...
Title in other language: Η ποιότητα των παρεχόμενων υπηρεσιών στα κέντρα γυμναστικής: Η περίπτωση της Ελλάδας [english] Date: 02-09-2017 [2017-09-02] Author: ΚΙΣΣΑ, ΔΗΜΗΤΡΑ School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Most fitness centers in Greece have experienced a decline in their number of members, and turnover during tough economic time .These declines in membership and turnover pose a challenge for club managers to achieve greater member retention rates, because recruiting new members is more difficult and expensive than retaining current ones. Knowing and understanding customer's needs and their perc...
Title in other language: International perceptions and trends of Medical Aesthetics Centers and prospects of the Greek Sector [english] Date: 02-09-2017 [2017-09-02] Author: Κοψιδά, Μαγδαληνή School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Medical Aesthetic industry is one of the fastest growing and financial strongest worldwide with billions of revenues to offer in the global economy every year. Aesthetic procedures represent an important profit center in the health-care industry and are significant sources of profit for Medical Aesthetic Centers and plastic surgeons. Recent international researches have demonstrated that demand gr...
Title in other language: Διερεύνηση των παραγόντων που επηρεάζουν την αποδοχή και χρήση των υπηρεσιών κινητής τηλεφωνίας στην Ελλάδα και στην Κύπρο [english] Date: 02-09-2017 [2017-09-02] Author: Dimitrios, Konios School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Τα τελευταία χρόνια η χρήση των υπηρεσιών κινητής τηλεφωνίας έχει αυξηθεί ραγδαία λόγω της εξέλιξης της τεχνολογίας των «έξυπνων» κινητών. Για την ανάπτυξη και την προσφορά νέων υπηρεσιών, οι ανάγκες των πελατών πρέπει να αναγνωριστούν και να κατανοηθούν πλήρως. Επιπλέον, προκειμένου να αξιολογηθούν οι ανάγκες και κατά συνέπεια οι δυνατότητες ανάπτυξης υπηρεσιών στον τομέα της κινητής τηλεφωνίας, ...
Title in other language: Corporate Social Responsibility programs and consumer buying behavior: the case of Greek consumers during the current economic crisis. [english] Date: 02-09-2017 [2017-09-02] Author: Καρανδρέα, Ελένη School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Despite Friedman’s (1970) belief that "the one and only social responsibility of business is to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game", Corporate Social Responsibility (CSR) is gradually becoming more and more important to many corporations. Most large corporations nowadays have established CSR departments, empl...
Title in other language: Valuation of real estate in Attica before and during the economic crisis [english] Date: 02-09-2017 [2017-09-02] Author: ΚΑΡΑΜΠΕΤΣΟΣ, ΓΕΩΡΓΙΟΣ School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: This paper is oriented to initially present a literature research regarding the real estate market and to highlight the efforts that have been made to determine their prices. Then, descriptive statistics tools will be used, in order for the picture of real estate in the Attica region to be presented, and to provide information about the square meters as well as about the cost of their construct...
Title in other language: Αξιολόγηση των παρεχόμενων υπηρεσιών λιμένων στην κρουαζιέρα: Ανάλυση απόψεων των φορέων ενδιαφέροντος [english] Date: 02-09-2017 [2017-09-02] Author: ΚΑΡΑΠΑΝΟΥ, ΣΟΦΙΑ School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Evaluation of port cruise services has been mainly studied in reference to homeports. This dissertation reports stakeholders’ perceptions aiming at the identification of the value-adding attributes that characterize ports of call. Towards this aim a questionnaire with 29 attributes, classified into nine general categories, is used for the identification of the contribution to total created value. ...
Title in other language: Ελληνικά hostels: Ένας ισχυρός μοχλός αναζωογόνησης της εγχώριας τουριστικής βιομηχανίας και επέκτασης της οικονομικής ανάπτυξης [english] Date: 02-09-2017 [2017-09-02] Author: SKARAKI, ANGELIKI School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Τhis study aims to identify the standards and particular characteristics of a well-established hostel as well as to examine various ways of efficiently incorporating this type of business to the Greek tourism market. Τhis work analyzes the people's perception of the aforementioned accommodation, based on multiple parametres, such as age, sex, social status etc. Given the current Greek legislation,...
Title in other language: Ανάλυση της τιμής του ελληνικού αγελαδινού γάλακτος [english] Date: 02-09-2017 [2017-09-02] Author: ΣΥΜΕΩΝΙΔΗΣ, ΦΩΤΙΟΣ School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Purpose – The purpose of thesis is to present the legislature and policies of CAP relative to the dairy sector and analyse the Greek cow milk price at farm gate time series, compare it with that of German and Ireland, present the impacts of the policies changes after 2003 CAP reform and finally make a forecast for the year 2017. Methodology – The milk price time series firstly are examined using ...
Title in other language: Το πολυεπίπεδο μάρκετινγκ ως ευκαιρία απασχόλησης: οι προοπτικές του στην Ελλάδα [english] Date: 02-09-2017 [2017-09-02] Author: Koumoutsakou, Elena School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Within the context of the socio-economic crisis in Greece, this thesis suggests Multi-level marketing as an employment opportunity by examining its prospects in Greece as well. The first chapters present an overview of the changes that have occurred during the crisis, the years 2010-2016 in the labor market and how these changes have affected key areas such as unemployment, minimum wage, collectiv...
Title in other language: ΔΙΟΙΚΗΣΗ ΚΑΙ ΟΡΓΑΝΩΣΗ ΕΚΠΑΙΔΕΥΤΙΚΩΝ ΠΡΟΓΡΑΜΜΑΤΩΝ ΜΗ-ΤΥΠΙΚΗΣ ΕΚΠΑΙΔΕΥΣΗΣ ΔΙΑ ΒΙΟΥ ΜΑΘΗΣΗΣ [english] Date: 02-09-2017 [2017-09-02] Author: ΚΑΤΣΟΥΛΙΕΡΗ, ΣΠΥΡΙΔΟΥΛΑ School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: ΠΕΡΙΛΗΨΗ Η παρούσα διατριβή ερευνά τον αντίκτυπο των χαρακτηριστικών των οργανισμών που υλοποιούν προγράμματα δια βίου μάθησης με αποτελεσματικότητα. Τα προγράμματα Δια Βίου Μάθησης σχεδιάστηκαν για να καθιστούν ικανούς τους ενήλικες σε οποιαδήποτε στάδιο της ζωής τους να παίρνουν μέρος σε παρακινούμενες εμπειρίες μάθησης, καθώς και να αναπτύσσουν την μόρφωση και την εκπαίδευση δια μέσ...
Title in other language: Ψηφιακη εμπειρια μαρκας της Nike [english] Date: 02-09-2017 [2017-09-02] Author: Melachroinos, Evangelos School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: In this dissertation, we aim to revisit the brand experience construct presented by academia, for the Nike brand case study, which best describes the mechanisms which influence online community participation behavior and satisfaction and their interdependence, according to the marketing literature. Thus, the two research hypotheses relate to how brand experience, as a key construct, is a pred...
Title in other language: The evolution of Corporate Social Responsibility in ICT industry - The case of Ericsson [english] Date: 02-09-2017 [2017-09-02] Author: Κόντης, Δημήτριος School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Corporate Social Responsibility is a practice with increasing penetration in business community. Gradually, and especially after World War II, the sense that businesses have to serve, in addition to their shareholders, to a certain extent also the social environment in which they operate has begun to expand. The development of social and environmental movements in the 1960s and 1970s, as well as t...
Title in other language: «Ηλεκτρονικό Εμπόριο και Ταχυδρομική Αγορά – Προκλήσεις και προοπτικές για τα Ελληνικά Ταχυδρομεία Α.Ε.». [english] Date: 02-09-2017 [2017-09-02] Author: Kentistou, Maria Christina School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: E-Commerce is a new and innovative market and may offer growth potential for the market, especially for postal industry, taking into account the dropping of the traditional mail volumes, due to the huge electronic substitution of the physical services via internet and the need for postal operators to adapt to new market environments and to offer solutions responding to the constantly changing cust...
Title in other language: Αξιολόγηση των ηλεκτρονικών πληροφοριών που παρέχονται σε πολιτιστικούς χώρους: Μια μελέτη επικεντρωμένη στα ελληνικά μουσεία [english] Date: 02-09-2017 [2017-09-02] Author: Stoupa, Styliani School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: This thesis consists of five chapters which cover the whole subject of evaluation of electronic information provided on cultural sites and actually contributes to the understanding of online strategies in the context of museums as examples of cultural organizations. A study focused on Greek museums is carried out and aims at investigating to which extend their websites provide information features...
Title in other language: Evaluation of the legal requirements of the system for the establishment, operation and monitoring of fuel transactions in gas stations [english] Date: 02-09-2017 [2017-09-02] Author: ΛΕΥΚΟΠΟΥΛΟΣ, ΑΛΕΞΑΝΔΡΟΣ School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Fuel fraud represents a significant threat to the foundations of healthy economy. Governments world-wide, are deeply engaged in an intense fight to confine, through the implementation of various measures. Greece is severely hit by consequences, in terms of estimated forfeited public revenue over GDP. To confront, she enacted into law and implements an integrated fuel management system, known as ...
Title in other language: Διοίκηση Απόδοσης στον Ελληνικό Δημόσιο Τομέα: Τα Δυνατά Σημεία και οι Αδυναμίες των Συστημάτων Αξιολόγησης Προσωπικού και οι Δυνατότητες Βελτίωσής τους [english] Date: 02-09-2017 [2017-09-02] Author: KAKOLYRI, MARIANNA School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Public administration plays a pivotal role to the economic development and growth of any modern developed country. Due to the chronic unsolved problems, the Greek public sector has the need for a series of reforms and the adoption of a more performance-oriented culture. The present study will attempt an extensive review of the literature and of the ongoing domestic and international research effor...
Title in other language: Εμπνέοντας, Παρακινώντας και Καθοδηγώντας. Μια Ερευνητική Προσέγγιση για τους Ιπτάμενους Μαχητικών Αεροσκαφών της Ελληνικής Πολεμικής Αεροπορίας [english] Date: 02-09-2017 [2017-09-02] Author: Gousias, Georgios School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: Greece is undergoing hard times, due to the persistent financial crisis and the dramatic changes in the area of the Balkans and Eastern Mediterranean. At a time when threats to the country greatly increase, the allocated to its armed forces funds shrink. The role of the armed forces has been upgraded because of the aforementioned threats but also because of their expected significance in the defen...
Title in other language: Employees’ satisfaction- the case study of a call center [english] Date: 02-09-2017 [2017-09-02] Author: PLIAKA, ILIANA School: Σχολή Κοινωνικών Επιστημών Department: Διοίκηση Επιχειρήσεων (MBA) Abstract: “Employee satisfaction” is a very important issue for companies and especially for the big ones. Nowadays it is very common to connect the level of quality and productivity that an employer offers in an organization, with the level of satisfaction that an employee feels. In the past the big companies aimed clearly to the profit presenting serious weaknesses in issues which were related to the ne...