Βρέθηκαν 6 αποτελέσματα
, σύνολο σελίδων 1.
Περιορισμός αποτελεσμάτων με τη χρήση επιπλέον κριτηρίων αναζήτησης
Εφαρμοζόμενα κριτήρια αναζήτησης:
consumer behaviour
Ακύρωση των κριτηρίων αναζήτησης
Λίστα μετα τα αποτελέσματα αναζήτησης:
Τίτλος σε άλλη γλώσσα:
Impact of COVID-19 on Consumer Behaviour and Buying Habits in the Retail Sector of the Greek Market [Αγγλική]
Ημερομηνία:
11-09-2022 [2022-09-11]
Δουλγκερίδης, Νικόλαος-Μιχαήλ
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): The Corona Virus (COVID-19) pandemic outbreak has compelled local governments to take drastic steps to prevent the virus from spreading among the population. The most major measures enacted and impacted the way people live and businesses operate were social distancing and limitations in the movement of the citizens. People are more worried about their health and the health of their relatives in th...
Τίτλος σε άλλη γλώσσα:
COVID-19 impact and challenges on the grocery landscape in the United Kingdom [Αγγλική]
Ημερομηνία:
11-09-2022 [2022-09-11]
Katsounaros, Anestis
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): COVID-19 has severely impacted the UK society as it is an unprecedented health crisis with grocery shopping behaviour and trends changing dramatically, throughout the pandemic lifecycle. COVID-19 has generated unusual market conditions, which cannot leave grocery shopping unaffected. The goal of this dissertation is to study the behaviour of UK consumers and possibly help the industry understand t...
Τίτλος σε άλλη γλώσσα:
The Impact and Influence of Instagram on Consumer Branding and Relationships. [Αγγλική]
Ημερομηνία:
08-09-2019 [2019-09-08]
Stavros, Tagres
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): In a hastily shifting marketing communications environment, traditional media such as television and newspapers are giving their place to social media which are a more attractive outlet for advertising and brand promotions. Instagram has become a social media platform that allows for bond building and raise engagement with online users, while helping build the relationship between consumer and bra...
Τίτλος σε άλλη γλώσσα:
Investigating the effect of Ethnocentrism on consumers’ behaviour: The case of the Greek brewing industry [Αγγλική]
Ημερομηνία:
08-09-2018 [2018-09-08]
Papadopoulou, Symela
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): The purpose of the present study is to investigate and analyze the existence of ethnocentric tendencies in Greek consumers’ behaviour and the extent to which they influence their purchase intention towards domestic products. In order to accomplish the measurement of consumer ethnocentrism, the new scale, namely CEESCALE, was used and validated. The product- base of the study is beer.
Another ai...
Τίτλος σε άλλη γλώσσα:
Η επίδραση των online κοινωνικών δικτύων στη συμπεριφορά του καταναλωτή [Αγγλική]
Ημερομηνία:
15-05-2016 [2016-05-15]
Machaira, Maria, Μαχαίρα, Μαρία
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): This study attempts to identify how Greek consumers view Social Media networking sites and brands that use social media. A qualitative study approach was employed with data collected from 411 Greek social media active users.
Results indicate that Greek users look for information & relaxation benefits by using Social Media. Advertising is attractive, however personal experience and peer reviews i...
Τίτλος σε άλλη γλώσσα:
Αποτύπωση της συμπεριφοράς του καταναλωτή απέναντι στη μαύρη κορινθιακή σταφίδα [Αγγλική]
Ημερομηνία:
30-06-2015 [2015-06-30]
ΚΑΡΒΕΛΑΣ, ΜΙΧΑΗΛ, Karvelas, Michael
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): Βlack corinthian raisins are grown almost exclusively in Greece and are the main source of employment and income in mountainous and disadvantaged areas, with a low gross domestic product (GDP).The purpose of this thesis is to reveal the consumer behaviour towards the product. The methodology followed is designated as primary, conducting a quantitative research. The main conclusions are that there ...
