Βρέθηκαν 3 αποτελέσματα
, σύνολο σελίδων 1.
Περιορισμός αποτελεσμάτων με τη χρήση επιπλέον κριτηρίων αναζήτησης
Εφαρμοζόμενα κριτήρια αναζήτησης:
Theory of planned behavior
Ακύρωση των κριτηρίων αναζήτησης
Λίστα μετα τα αποτελέσματα αναζήτησης:
Τίτλος σε άλλη γλώσσα:
Nutrition claims on food labels and their effect on consumer purchase intention: a study based on the Theory of Planned Behavior [Αγγλική]
Ημερομηνία:
12-09-2021 [2021-09-12]
Φελέρης, Ευάγγελος
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): Globally, health and wellness are positioned as the fastest growing market trends, mostly due to a rise in chronic disease and illness. Consumers are more aware of the risks linked to harmful foods and are changing their eating habits, moving towards a more health-conscious diet. Thus, nutrition claims on food labels, which are intended to effectively communicate the nutritional content of healthy...
Τίτλος σε άλλη γλώσσα:
Sustainable fashion and its impact on consumers attitude and behaviors [Αγγλική]
Ημερομηνία:
12-09-2021 [2021-09-12]
Λαγού, Θεοδώρα
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): The fashion industry has been shown to have significant negative effects on both the environment and society. The term of sustainable fashion is used to describe a variety of fashion products made from materials and processes that are environmentally and community friendly and designed to maximize their lifetime use. The aim of this dissertation is to study the attitude and behavior of consumers t...
Τίτλος σε άλλη γλώσσα:
Αttitude and behavior of consumers towards e-commerce, based on their technology acceptance: The case of the watch industry. [Αγγλική]
Ημερομηνία:
06-09-2020 [2020-09-06]
MITSANI, DIMITRA
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): In this thesis I will try to study the attitude and behavior of consumers towards e-commerce based on the theories of planned behavior and technology acceptance model. Particularly, I will try to focus and analyze how the internet and the expansion of e-commerce has changed the consumers’ buying habits in general, and in watches industry in particular. An increasing number of people use the inte...
