Βρέθηκαν 3 αποτελέσματα
, σύνολο σελίδων 1.
Περιορισμός αποτελεσμάτων με τη χρήση επιπλέον κριτηρίων αναζήτησης
Εφαρμοζόμενα κριτήρια αναζήτησης:
Consumer behaviour
Ακύρωση των κριτηρίων αναζήτησης
Λίστα μετα τα αποτελέσματα αναζήτησης:
Τίτλος σε άλλη γλώσσα:
Effect of online supermarket advertising on consumer behaviour [Αγγλική]
Ημερομηνία:
11-09-2022 [2022-09-11]
BACHARIDOU, OLGA
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): Nowadays, when the use of the Internet is constantly increasing rapidly, companies are called upon to invest in their advertising in the Internet, in order to influence the consumer public, to gain impressions by using the right advertising tools and in the appropriate advertising media and leading consumers to markets to increase their own profits.
The purpose of this dissertation is to study th...
Τίτλος σε άλλη γλώσσα:
Consumer behavior in tourism: The mediating role of physical surroundings [Αγγλική]
Ημερομηνία:
09-09-2018 [2018-09-09]
Τσικινάς, Ελευθέριος
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): The present dissertation aims to investigate the impact of the elements that configure the physical environment into the consumer behaviour, especially in the tourist field. Specifically, it studies and analyses these elements of the physical environment within a cohesion-chain of interaction and inter-independence that create: The physical environment, the perception of the physical surroundings ...
Τίτλος σε άλλη γλώσσα:
Modelling an Inbound marketing funnel: Which is the model that best describes the behaviour and the impact of the nurturing variables affecting the conversion rate of leads to customers at each stage of the funnel? [Αγγλική]
Ημερομηνία:
02-09-2017 [2017-09-02]
Ψαθόπουλος, Πέτρος
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): Inbound marketing is considered a modern way of acquiring potential customers by creating relevant content to a specific business domain and to potential customers in that domain.
Companies that select Inbound marketing as their marketing and sales promotion tool, set up a scalable marketing engine which works as a “funnel” that converts “unsuspected” viewers into customers by nurturing them and ...
