Τίτλος σε άλλη γλώσσα: Consumers' attitude and purchase behavior toward online travel shopping through the website of TripAdvisor [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: Βλέτση, Σεβαστιάνα Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The purpose of this dissertation is to investigate the factors affecting consumers’ behavior in terms of travel online purchases. The majority of previous relevant studies consider a broad spectrum of travel services and products or focus specifically on services related to airline tickets and hotel reservations. The current research attempts to fill a research gap by focusing on the new trend...

Τίτλος σε άλλη γλώσσα: Electronic banking in Greece. The dawn of a new era. [Αγγλική] Ημερομηνία: 09-09-2018 [2018-09-09] Συγγραφέας: Theodorou, Konstantinos Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Technology evolution and especially the wide spread use of the internet has given both banks and the customers the way and means to turn to alternative service delivery channels, with various advantages and perhaps some disadvantages to both. In the last years this turn for banks poses as a primary strategic goal in order to enhance profitability, to keep up with the competition and to deliver...