Επιλέξτε την εφαρμογή κριτηρίων αναζήτησης απο την παρακάτω λίστα, στα αποτελέσματα που βρέθηκαν:
Απόκρυψη λίστας κριτηρίων αναζήτησης
Βρέθηκαν 2 αποτελέσματα
, σύνολο σελίδων 1.
Εφαρμοζόμενα κριτήρια αναζήτησης:
green marketing
Ακύρωση των κριτηρίων αναζήτησης
Λίστα μετα τα αποτελέσματα αναζήτησης:
Τίτλος σε άλλη γλώσσα:
The Rise of Green Business: Corporate Environmental Responsibility, Green Strategy and Green Marketing. [Αγγλική]
Ημερομηνία:
17-05-2020 [2020-05-17]
Petraki, Eftychia
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): Environmental conservation has always been a concern in the business world, but lately there has been a wider effort to deal with this issue. Corporate environmental responsibility is of utmost importance and organizations introduce green saving actions to minimize their negative impact on the environment.
Green actions are considered a corporate and social duty. Organizations scrutinize all proc...
Τίτλος σε άλλη γλώσσα:
RESEARCH OF THE DEGREE TO WHICH CONSUMER PURCHASE INTENTION IS INFLUENCED BY THE INTEGRATION OF “GREEN” INNOVATIVE AUXILIARY SERVICES INTO DOMESTIC ELECTRIC APPLIANCES. [Αγγλική]
Ημερομηνία:
02-09-2017 [2017-09-02]
Ζαχαράκη, Βάια
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): Although consumer environmental awareness has increased significantly, consumer decision making is not always in accordance with their environmental concerns. In addition, consumers are becoming even more concerned about their expenditures and are more interested in long-term savings, especially during economic crisis periods. However, while there are many studies on green marketing, limited resea...