Τίτλος σε άλλη γλώσσα: Factors affecting brand loyalty in the Fast Moving Consumer Goods Industry in times of economic downturn. [Αγγλική] Ημερομηνία: 09-09-2018 [2018-09-09] Συγγραφέας: Κουρεμένου, Ελένη Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Nowadays, consumers can choose the brand/ product of their preference among many alternatives. Besides all other challenges of competitive markets, marketers also face the challenge of keeping their customers loyal in order to succeed in having a sustainable business. This study will try to draw attention to the importance of loyalty as a competitive advantage. Especially in the FMCG sector wh...