Τίτλος σε άλλη γλώσσα: Digital Transformation in the Insurance Industry: Towards a Superior Customer Experience [Αγγλική] Ημερομηνία: 10-09-2022 [2022-09-10] Συγγραφέας: Georganteas, Nikolaos Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The goal of this dissertation is to examine various aspects of the insurance industry's ongoing digital transformation, with a particular focus on the constantly evolving digital channel technologies and the associated consumers' perceptions of them. To achieve this objective, this study investigates the primary driving forces and the enhanced role of consumers' perceptions in the digital transfor...