Τίτλος σε άλλη γλώσσα: i-Beacon technology: The new era in proximity marketing. Prospects and development difficulties in the frames of the Greek market [Αγγλική] Ημερομηνία: 10-2016 [2016-10] Συγγραφέας: ΜΠΡΟΥΖΟΥ, ΑΝΝΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The purpose of this Thesis is the research on the use of proximity marketing with i-Beacon technology applications in Greek market. The Proximity Marketing is a method of direct Marketing, which using the technologies of wireless local area networks and send content (text, images, sound). The content is transmitted to mobile phones and devices that support Bluetooth, Wifi, or GPS and located in th...