Τίτλος σε άλλη γλώσσα: Sales Forecasting and market analysis in the spirits industry. The case of “Kalogiannis-Koutsikos distilleries S.A.” [Αγγλική] Ημερομηνία: 17-07-2022 [2022-07-17] Συγγραφέας: Σκιαδόπουλος, Αλέξανδρος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Εφοδιαστικής Αλυσίδας (ΔΕΑ) Περίληψη (Abstract): The demand of alcoholic beverages is affected by numerous of endogenous and exogenous factors that are relevant to essential aspects of everyday life. The emotional and psychological state of people, professional failures and successes, moments of personal joy or sorrow, even weather conditions are amongst the typical characteristics that alter the consumers preferences and reshape the consumption...