Ημερομηνία: 10-09-2022 [2022-09-10] Συγγραφέας: papaioannou, ioannis Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): In this dissertation we focus on the study and analysis of business models that can be followed by companies in the field of Video Games and specifically in terms of customer availability, pricing of the product and its successful promotion to the public. The specific pieces are part of the overall strategy that the product should have and should be designed appropriately according to the goals of...

Τίτλος σε άλλη γλώσσα: Critical success factors for last-mile logistics: The case of e-commerce [Αγγλική] Ημερομηνία: 26-02-2022 [2022-02-26] Συγγραφέας: Samartzis, Evaggelos Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Εφοδιαστικής Αλυσίδας (ΔΕΑ) Περίληψη (Abstract): E-commerce has only gained in popularity and will continue blooming in the future. Thus, there should also be ways of improving e-commerce using current logistics. The last mile aspect of the distribution process is the most costly and time-consuming. Addressing the competitiveness of e-commerce in the wake of continually variable customer demands is among the most significant challenges facing th...