Τίτλος σε άλλη γλώσσα: Customer experience during the renovation of a residential property and useful insights for technical firms. [Αγγλική] Ημερομηνία: 12-09-2021 [2021-09-12] Συγγραφέας: ΚΑΨΑΛΗΣ, ΠΑΝΑΓΙΩΤΗΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): During the last decades there has been a gradual transition from traditional marketing and old-fashioned practices to a progressive experiential model where customer experience constitutes a strategic pillar of organizations and a core element of their introduced customer-centric culture and policy. The entities that undertake residential renovation projects in Greece are mainly small sized comp...