Τίτλος σε άλλη γλώσσα: The Impact and Influence of Instagram on Consumer Branding and Relationships. [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: Stavros, Tagres Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): In a hastily shifting marketing communications environment, traditional media such as television and newspapers are giving their place to social media which are a more attractive outlet for advertising and brand promotions. Instagram has become a social media platform that allows for bond building and raise engagement with online users, while helping build the relationship between consumer and bra...

Τίτλος σε άλλη γλώσσα: Ο Αντίκτυπος της Προώθησης στην Αφοσίωση των Καταναλωτών στη Μάρκα και στην Αξία της Μάρκας: Η Περίπτωση των Υπηρεσιών Τηλεπικοινωνίας [Αγγλική] Ημερομηνία: 21-05-2017 [2017-05-21] Συγγραφέας: Argyriadou, Sofia Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The telecommunications sector has become a highly important factor for the economic growth of industrialized countries during the last years. In this very competitive sector, the retention of customers is considered more important for the rival companies’ success than the attraction of new ones. The aim of the present study is to examine if particular aspects of advertising and promotion affect ...

Τίτλος σε άλλη γλώσσα: Customer brand loyalty-Factors affecting consumer's behavior [Αγγλική] Ημερομηνία: 10-2016 [2016-10] Συγγραφέας: ΚΟΝΣΟΛΑΚΗ, ΓΕΩΡΓΙΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The aim of this study is to show how the brand and the branding activities affect the attitude and behavior of customers towards cable/pay-tv products. In the first part of this dissertation, the levels and stages of customers’ loyalty to the brand are presented and it is outlined the importance of CRM strategy. In the second part, factors have been shown to affect customer loyalty to a brand an...