Ημερομηνία: 10-09-2023 Συγγραφέας: ΠΑΝΑΓΙΩΤΑ ΓΑΒΑΛΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): IT companies are switching from traditional infrastructures to the cloud to get rid of long-term equipment costs and improve clients’ accessibility. This software, known as SaaS, is accessible from any device and around-the-clock via an internet browser. This new tech trend has become very popular and follows a revenue model where users pay recurring fees on a monthly or annual basis to acces...

Τίτλος σε άλλη γλώσσα: Digital Marketing Strategy in Well-Established Organizations: An empirical investigation [Αγγλική] Ημερομηνία: 11-09-2022 [2022-09-11] Συγγραφέας: ΤΣΑΓΑΛΑ, ΕΥΡΥΚΛΕΙΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The subject of this Dissertation is Digital Marketing Strategies that well-established organizations use in order to achieve their objectives and how consumers are affected by those tactics. A robust quantitative study was formulated, based on findings from a qualitative study and a thorough literature review. Case study approach was used, and Apivita was the case company. In the qualitative stud...