Τίτλος σε άλλη γλώσσα: Analysing the Customer Acceptance of Mobile Applications Offered by Telecom Operators. [Αγγλική] Ημερομηνία: 08-09-2018 [2018-09-08] Συγγραφέας: Καλύβας, Δημήτριος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Due to the phenomenal growth of the Internet and in the number of smartphone users, companies and organizations need to find the best possible way to integrate mobile technologies into their products and services. Failure to achieve this will result in major competitive disadvantage and significant loss of revenues. Telecom operators will be even greater affected since their cash flows have been s...