Τίτλος σε άλλη γλώσσα: The contribution of marketing to the growth of the Greek businesses of footwear & clothing. [Αγγλική] Ημερομηνία: 06-09-2020 [2020-09-06] Συγγραφέας: Tzimpoukakis, Vasileios Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Marketing, in today's age, plays a key role in the development of the clothing and footwear business. It is a useful tool for more efficiently displaying their products and communicating with customers. It also provides an effective driver of growth as it is directly related to the decision-making process at the strategic level and helps businesses achieve their goals. The purpose of this thesis ...