Τίτλος σε άλλη γλώσσα: Καταναλωτική συμπεριφορά την εποχή της πανδημίας: επιδραστικοί παράγοντες και ο ρόλος των ολοκληρωμένων στρατηγικών [Ελληνική] Ημερομηνία: 10-9-2023 Συγγραφέας: ΣΠΥΡΙΔΩΝ ΔΑΝΟΥΣΗΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The COVID-19 pandemic ushered in an era of unprecedented disruption across the global retail landscape, especially in the fashion, clothing, and footwear sector. This dissertation delves into the multifaceted implications of the pandemic on consumer behavior, with a particular focus on the role played by omnichannel retailing and marketing strategies. This study attempts to disentangle the nuanced...

Ημερομηνία: 08-09-2018 [2018-09-08] Συγγραφέας: NIKOLOPOULOS, PAVLOS Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): In recent years, it is undisputed that consumers have abandoned the traditional “brick and mortar” model when purchasing since they prefer switching among channels (offline-online). Internet of things (IoT) constitutes a powerful tool for customers where they can find relevant information about products anytime, visit demo viewpoints to check them and finally purchase it from retail stores. There...