Τίτλος σε άλλη γλώσσα: Factors affecting the adoption of mobile banking services in Greece [Αγγλική] Ημερομηνία: 18-04-2018 [2018-04-18] Συγγραφέας: Νάνος, Ηλίας Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Mobile banking services adoption has been found to be hindered by factors, such as perceived risk, trust, relative advantage, ease of use and technology readiness. Some of these factors affect in a positive way the mobile banking adoption, while some others in a negative way. In order to survey the way and extent to which the mobile banking adoption behavior is affected by the above mentioned fact...