Τίτλος σε άλλη γλώσσα: Consumers' attitude and purchase behavior toward online travel shopping through the website of TripAdvisor [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: Βλέτση, Σεβαστιάνα Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The purpose of this dissertation is to investigate the factors affecting consumers’ behavior in terms of travel online purchases. The majority of previous relevant studies consider a broad spectrum of travel services and products or focus specifically on services related to airline tickets and hotel reservations. The current research attempts to fill a research gap by focusing on the new trend...