Τίτλος σε άλλη γλώσσα: “Factors affecting consumers' green purchasing behavior. A segmentation study of Greek consumers.” [Αγγλική] Ημερομηνία: 07-09-2019 [2019-09-07] Συγγραφέας: Karra, Eftychia Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): In recent times, environmental sustainability has emerged as a crucial issue at the forefront of the global political agenda. The increasing interest on sustainability and green products constitutes both an opportunity and driving force of innovation. As more organizations enter the green market in order to cater for consumers’ growing interest for sustainable products, the need to understand the ...