Τίτλος σε άλλη γλώσσα: “Successful new product launching in the food and beverage industry.” [Αγγλική] Ημερομηνία: 09-2021 [2021-09] Συγγραφέας: Tsampa, Maria Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The present dissertation was written as part of the master’s degree program in Business Administration for the Hellenic Open University. The topic of this dissertation is “Successful new product launching in the food and beverage industry”. More specifically, the impact of the most acknowledged launching strategies is assessed, and the main idea is to search and present the most effective launc...