Τίτλος σε άλλη γλώσσα: Developing Brand Loyalty and promoting Customer Retention in Greek Mobile Telecommunication Market. The Role of Customer Experience Management [Αγγλική] Ημερομηνία: 09-09-2018 [2018-09-09] Συγγραφέας: Αθανασίου, Άγγελος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Mobile telecommunication sector is an important element of economic growth in modern civilization. After experiencing a rapid growth in its early years, nowadays there are signs that mobile telecommunication market is reaching its saturation point in developed countries and the provided services are threatened of becoming commoditized. Under these circumstances, it is believed that retaining exist...