Τίτλος σε άλλη γλώσσα: Customer Satisfaction Surveys: The Role of the IT-enabled technology in the improvement of business processes [Αγγλική] Ημερομηνία: 06-09-2020 [2020-09-06] Συγγραφέας: Anagnostopoulou, Anna-Maria Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Customer Satisfaction can be defined as the customer's evaluation of the performance of a product or a service. It is a very important metric for organizations since it significantly affects customer loyalty and product improvement. As all business processes, customer satisfaction surveys have evolved in the last years mainly due to the evolution of technology and the role of IT systems within a c...