Τίτλος σε άλλη γλώσσα: Social Media and Generation Z consumer behaviour [Αγγλική] Ημερομηνία: 12-09-2021 [2021-09-12] Συγγραφέας: Κατσικάρη, Αικατερίνη Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The generation of people born between 1990 and 2015, also known as Generation Z, has been described as one of the most diverse and multicultural generations to date. It is the only generation for which the people included in it were born with digital technologies such as the internet, the computers and the social networks in full swing. Z represents, more than any other, the generation that believ...