Τίτλος σε άλλη γλώσσα: Product life cycle and communication mix: Τhe transition from maturity to renewal in Food and Beverages [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: Papadaki, Anna Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This paper is a master thesis aimed at studying how the communication mix is formed in the products of the food and beverages industry in order to avoid the decline phase and to go through maturity in renewal. To achieve this goal, the methodology used in this research is related to finding information from the academic community and through secondary research to present qualitative and quantitati...