Τίτλος σε άλλη γλώσσα: The role of celebrities in the consumer decision-making process [Αγγλική] Ημερομηνία: 10-09-2022 [2022-09-10] Συγγραφέας: Μαυρίδου, Ευφροσύνη Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Throughout human history people needed to admire and be aspired by heroes who possessed extraordinary abilities and overcame adversities. In modern days, for many people celebrities fulfill this role and the phenomenal growth of social networking has resulted celebrities being part of their daily life. Marketers and firms traditionally have exploited people need for a role model as well as celebr...