Τίτλος σε άλλη γλώσσα: Business plan for the creation of a Chinese restaurant in Thessaloniki [Αγγλική] Ημερομηνία: 17-05-2020 [2020-05-17] Συγγραφέας: ΓΚΟΥΓΚΟΥΛΙΑ, ΚΑΛΛΙΟΠΗ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The aim of the present research is to create a business plan and conduct a market research for a new business, in particular a Chinese restaurant, in Thessaloniki, named “Food Zen”. Ethnic cuisine, and especially the Chinese cuisine, has gained increased reputation worldwide the last years. The present study was conducted under the perspective of inductive approach, using quantitative research met...