Τίτλος σε άλλη γλώσσα: Customer loyalty in the B2B context: The case of newsagents shops in Greece. [Αγγλική] Ημερομηνία: 08-09-2018 [2018-09-08] Συγγραφέας: Παπαδοπούλου, Δήμητρα Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This research is an effort to investigate the creation of high customer loyalty in the B2B context. It focuses on the B2B relationships between the owners of newsagent shops in Greece and their main suppliers. The research objectives are to analyze the determinants of customer loyalty in the case of newsagents’ shops in Greece and investigate if there is a determinant that stands out as concerns t...