Τίτλος σε άλλη γλώσσα: The brand awareness of Greek label beers by domestic consumers [Αγγλική] Ημερομηνία: 11-09-2022 [2022-09-11] Συγγραφέας: Ευαγγελοπούλου, Πηνελόπη Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): In recent years the consumption of beer has experienced significant growth in our country, which has allowed many microbreweries to test their strength in the domestic market. At the moment a number of breweries are active in Greece. However, there is no research that presents the awareness of Greek label beers' brand name, in general, by domestic consumers. Hence, the present dissertation aims to...