Τίτλος σε άλλη γλώσσα: ''ANALYSIS OF LOW COST STRATEGY IN AIRLINE BUSINESS: CRITICAL REVIEW OF SCIENTIFIC AIRLINES'' [Αγγλική] Ημερομηνία: 21-05-2017 [2017-05-21] Συγγραφέας: ΤΣΙΤΣΟΠΟΥΛΟΥ, ΑΘΑΝΑΣΙΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The model of LCC made its appearance in the American airline market in the early seventies. The successful implementation of this business model inspired other European companies impelling them to apply low cost practices, in an effort to increase revenues and market share. The emergence of the LCC model in Europe was held by Ryan air in 1990s and it was enhanced by the liberalization of European ...