Τίτλος σε άλλη γλώσσα: Greek customers’ attitudes and purchase intentions towards Pay TV market [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: ΒΙΝΤΖΗΛΑΙΟΥ, ΧΡΙΣΤΙΝΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Pay TV is a new market that has been formed in Greece, recording significant rise in the last few years. The buzz around this and the extensive communication by the local providers created the interest to further investigate the specific category and particularly the factors affecting Greek consumers towards it. The theory of Planned Behavior model constituted the key pillar the current disserta...