Τίτλος σε άλλη γλώσσα: Στρατηγικές Μάρκετινγκ για Ελληνικές Ιατρικές και Οδοντιατρικές Επιχειρήσεις [Ελληνική] Ημερομηνία: 13-9-2025 Συγγραφέας: ΧΡΗΣΤΟΣ ΤΣΑΜΗΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Marketing strategies have always been the key to success and growth for every small or big business. Nowadays, with increasing competiveness choosing the correct marketing strategy, among many, have never been more of a necessity. This dissertation aims to explore, analyze and evaluate several effective marketing strategies in the context of dental businesses in Greece. The objective of the study ...

Τίτλος σε άλλη γλώσσα: The Application of Lean Management Methodology in Contemporary Business Management: A Qualitative Approach [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: Bampa, Varvara Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This dissertation examines the methodology of Lean Management. Nowadays, Lean is considered to be a process management philosophy which, through continuous improvements, tries to eliminate any kind of wastes found in order to maximize the value delivered to customers, by getting to them the right products/services, to the right place, at the right time and in the right quantity. The last years t...