Τίτλος σε άλλη γλώσσα: Social media use by Greek startups. A uses and gratifications approach. [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: Παπαγιάννη, Ευγενία Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The emergence of startups in Greece is a relatively new phenomenon and related literature is limited. Also, social media offer significant benefits in terms of revenue and marketing and as a result, they are used by an increasing number of Greek companies in recent years. For this reason, there is a great need for more insights on the use of social media by startups in order for them to obtain all...