Τίτλος σε άλλη γλώσσα: Digital marketing and its impact in the consumer market through social media: The case of Instagram [Αγγλική] Ημερομηνία: 09-2019 [2019-09] Συγγραφέας: Κανελλάκη, Μαριάνα Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The term “Social Media” was first introduced in 2004 when LinkedIn created the first social networking application. This application was primarily an online technology tool that allowed people to communicate easily using the Internet and to publish and share information and personal experiences. Traditional media, such as newspapers, television, radio and magazines, provide one-way communication....