Τίτλος σε άλλη γλώσσα: Customer experience: A powerfull " weapon" and how to impove it aiming at higher profits in a COSMOTE SHOP [Αγγλική] Ημερομηνία: 09-09-2018 [2018-09-09] Συγγραφέας: ΜΑΡΙΤΣΑ, ΑΙΚΑΤΕΡΙΝΗ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The topic of this dissertation refers to the telecommunication management section and the economic outcome that arises via the interaction with customers in retail shops. All the tangible and intangible interactions that a customer has with a company and its products, form customer experience which is a part of the overall customer satisfaction. Customer experience in its entirety reveals how cust...