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Τίτλος σε άλλη γλώσσα:
Consumer tendencies and preferences for organic food. Further analysis of sociodemographic, behavioral and psychographic factors affecting purchase behavior. [Αγγλική]
Ημερομηνία:
06-09-2020 [2020-09-06]
Theochari, Maroula
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): In the last decade, eco-friendly products tend to claim a large part of the Greek market share mainly because consumers’ choices seem to be affected not only by the price and quality of products but also by moral and social values. In addition, due to high concern on health and healthy nutrition, more and more individuals decide to change their shopping habits and turn to organic products.
On the...
Τίτλος σε άλλη γλώσσα:
Household Electricity Market in Greece [Αγγλική]
Ημερομηνία:
17-05-2020 [2020-05-17]
ΗΛΙΑΔΗΣ, ΓΙΩΡΓΟΣ
Σχολή:
Σχολή Κοινωνικών Επιστημών
Τμήμα:
Διοίκηση Επιχειρήσεων (MBA)
Περίληψη (Abstract): The liberalization of the electricity market in Greece has been underway for many years. Although competition is increasing, household consumers seem still reluctant to switch their electricity supplier as indicated by the small annual switching provider rate and the market share of incumbent supplier. In this thesis, using data from survey conducted online, the special characteristics of the mark...
