Τίτλος σε άλλη γλώσσα: Omni-channel strategy: The impact to customer experience and the effort for building loyal customers. [Αγγλική] Ημερομηνία: 08-09-2018 [2018-09-08] Συγγραφέας: GEORGIADOU, ALEXANDRA Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Purpose: Omni-channel is the blend of all natural & digital channels that create an innovative and unified consumer experience. At the same time, this strategy comes to be implemented through the widespread use of the internet via a variety of different devices (mobile phones/smartphones, laptop and tablet, desktop). The current study attempts to check whether consumers can, through the implementa...