Τίτλος σε άλλη γλώσσα: Strategic marketing planning, marketing orientation and integrated marketing communication of Veterinary clinics in Greece [Αγγλική] Ημερομηνία: 08-09-2018 [2018-09-08] Συγγραφέας: Mavropoulou, Katina Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Veterinary clinics in Greece are considered small enterprises that provide a wide range of services and products. This may include medical procedures but also the active participation of many clinics in retail. The purpose of this dissertation proposal is to investigate if the owners and the employees of the veterinary clinics, who are not educated in management and business administration, imple...