Ημερομηνία: 21-05-2017 [2017-05-21] Συγγραφέας: Farasli, Maria Christina Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This dissertation attempts to expand the literature on the retail environment by looking at the impact of the supermarket store environment on purchasing behavior. It tries to look at how different environmental stimuli work to form a holistic picture of the atmosphere of supermarkets in Greek consumers. In addition, some of the most important marketing tools and concepts of the strategy are prese...