Τίτλος σε άλλη γλώσσα: Marketing Management of Museums- The case of Greek Museums [Αγγλική] Ημερομηνία: 10-09-2022 [2022-09-10] Συγγραφέας: ΠΑΝΑΓΑΙΝΑ, ΕΛΕΝΗ-ΑΛΚΗΣΤΙΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): During the first two decades of the 21st century, the global environment was called upon to deal with economic, health and social crises with typical examples the two financial recessions (2007 and 2009), as well as the COVID-19 pandemic. The opinion with which society perceives the role of museums has changed radically compared to the previous century. Today, through the 21st century, museums ar...