Τίτλος σε άλλη γλώσσα: Analysing the Customer Acceptance of Mobile Applications Offered by Telecom Operators. [Αγγλική] Ημερομηνία: 08-09-2018 [2018-09-08] Συγγραφέας: Καλύβας, Δημήτριος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Due to the phenomenal growth of the Internet and in the number of smartphone users, companies and organizations need to find the best possible way to integrate mobile technologies into their products and services. Failure to achieve this will result in major competitive disadvantage and significant loss of revenues. Telecom operators will be even greater affected since their cash flows have been s...

Τίτλος σε άλλη γλώσσα: The role of Android platform towards the new era of Mobile Communications [Αγγλική] Ημερομηνία: 20-05-2018 [2018-05-20] Συγγραφέας: Λεοντόπουλος, Γεώργιος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Anrdoid project was the entry point for Google in the market of mobile communications and through the last decade it has become the standard for the most handheld devices. In this dissertation we will perform a Case Study for the Android project, using macro/micro strategic analysis with the help of strategic management tools such as PEST, SWOT and 5-Forces. In more detail the study will outlin...