Τίτλος σε άλλη γλώσσα: The rise of private label products: the example of Alpha-Beta Vassilopoulos private label strategy. [Αγγλική] Ημερομηνία: 29-02-2016 [2016-02-29] Συγγραφέας: ΚΡΑΒΒΑΡΗ, ΠΑΡΗΣΙΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Super markets in Greece have a significant growth development especially in recent years. One feature of the sector is the strong mobility between companies by the form of mergers and acquisitions, but also the continuous integration of their store network across the country. This dynamic gets even stronger while the competition is fierce driving companies to seek strategies that will allow them t...