Τίτλος σε άλλη γλώσσα: Financial Analysis of Personal Care Products Firms: The case of Apivita [Αγγλική] Ημερομηνία: 03-09-2017 [2017-09-03] Συγγραφέας: Παπαθανασίου, Αναστάσιος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The personal care products sector was promising and rapidly evolving before the economic crisis occurred. During the crisis, the sector sustained severe economical shock. The main Greek companies, such as APIVITA S.A. and Korres, adopted an expansion strategy in order to confront the situation. In this dissertation, we investigate the strategic decisions of APIVITA S.A. through the prism of financ...