Ημερομηνία: 06-09-2019 [2019-09-06] Συγγραφέας: Arida, Dimitra Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Employee branding is a rather new twist on the human resources and management strategy. Employee branding shapes employees’ behavior so that they project the brand identity of their company’s products through their work behavior within the organization, but also outside of it, on their daily social life, online and offline. The goal of establishing a strong branding of employees is to lead...