Τίτλος σε άλλη γλώσσα: The effectiveness of online marketing on Integrated Marketing Communication [Αγγλική] Ημερομηνία: 16-05-2020 [2020-05-16] Συγγραφέας: Κρασσακόπουλος, Δημήτριος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Online marketing has been a rapidly expanding area since its emergence in the 1990s. With all the different types it can take, from email marketing to the most recent social media marketing, it offers businesses a wide range of possibilities at historically low costs, as well as chances to follow an integrated marketing communication (IMC) approach. The need for integrated marketing, coherent comm...