Τίτλος σε άλλη γλώσσα: The influence of advertising on consumers' preferences for over the counter drugs. [Αγγλική] Ημερομηνία: 08-09-2018 [2018-09-08] Συγγραφέας: ΤΣΙΓΑΡΑ, ΘΕΟΔΩΡΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): In recent years, there has been an increasing trend among patients towards self-medication, using OTC drugs. This trend in not only about Greece but it is a global model in developed countries. This is also explained by the fact that nowadays consumers are more aware of both illnesses and available therapies due to the improvement of their educational level and the great access to information over...