Τίτλος σε άλλη γλώσσα: Internal Marketing and Effective Customer Service: Evidence from the Municipality of Athens [Αγγλική] Ημερομηνία: 12-09-2021 [2021-09-12] Συγγραφέας: Παφίτου, Χριστίνα Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Internal Marketing is a crucial human resources practice in order first internal customers, employees actually, to learn and value new services offered and then employees easily persuade customers how to use them. Especially, in case of new digital services, uncertainty created by the non-awareness of services makes customers non-eager to try them and the firm not to exploit the desired advantages...